Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Army brings back ‘Be all you can be’ slogan amid recruiting crisis
americanmilitarynews.com ^ | Jan. 9, 2023 | KYLE KLEEMAN

Posted on 01/09/2023 2:25:41 PM PST by PROCON

Amid the Army’s historic ongoing recruiting crisis, the Army Enterprise Marketing Office has decided to reboot its former “Be all you can be” slogan in a look reminiscent of the 80s. The famous slogan first appeared during the 1981 New Year’s College Football bowl games. The slogan is set to launch in March of this year and is being praised as a step in the right direction to better meet recruitment numbers.

Maj. Gen. Alex Fink, the Army Reserve Officer in charge of the Army Enterprise Marketing Office, told Stars & Stripes, “[The Army is] not returning to ‘Be all you can be’ for nostalgia or old times’ sake or because we think retro is trendy and cool. We’re really reinventing it to reposition the Army and to inspire the next generation of soldiers.”

While boosting recruitment numbers was the stated purpose of the reboot, the reboot will surely bring about a feeling of nostalgia from decades prior. According to the Army Historical Foundation, “Trade magazine ‘Advertising Age’ rated the slogan the 18th best of its ‘top one hundred campaigns of the 20th Century.'”

The General told Army Times in August that prior to the COVID-19 pandemic, the Army had already initiated a revamp of its marketing for recruitment purposes.

According to Fink, “You couldn’t just start from ground zero and say, ‘Hey, let’s just do a brand refresh on the Army,’ with no route, no real repetitions under your belt,”…We have those repetitions now. And I think we’re in a really good place, and I think it’s the right time.”


TOPICS: Chit/Chat; Military/Veterans; Society
KEYWORDS: army; military; newmeaning; recruitment; usarmy; wokemilitary
Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-66 next last

Are the ads and slogans couched in rainbow colors.???…c’mon man diversity and perversity…


41 posted on 01/09/2023 3:15:00 PM PST by TnTnTn
[ Post Reply | Private Reply | To 9 | View Replies]

To: PROCON

As long as the “be all you can be” person is a black lesbian single parent female I guess it will be alright.


42 posted on 01/09/2023 3:15:09 PM PST by suthener ( )
[ Post Reply | Private Reply | To 1 | View Replies]

To: PROCON

Their new campaign will be a failure. All we need is a simple majority vote in Congress and away we go, enough American boys for ALL the DC warmongers’ wars. From the Selective Service:

1. Draft Authorization: Congress and the President

A national emergency, exceeding the Department of Defense’s capability to recruit and retain its total force strength, requires Congress to amend the Military Selective Service Act to authorize the President to induct personnel into the Armed Forces.


43 posted on 01/09/2023 3:19:18 PM PST by hardspunned (Former DC GOP globalist stooge)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Gil4

I still have my ‘Army of One’ shirt around here somewhere. It no longer fits though.


44 posted on 01/09/2023 3:20:53 PM PST by posterchild
[ Post Reply | Private Reply | To 3 | View Replies]

To: PROCON

They should throw in a nice pair of red high heels when it enlists too..... /s


45 posted on 01/09/2023 3:25:12 PM PST by lgjhn23 ("On the 8th day, Satan created the progressive liberal to destroy all the good that God created...")
[ Post Reply | Private Reply | To 1 | View Replies]

To: Gil4

The Army of One?

I thought it was the Army of Juan.


46 posted on 01/09/2023 3:27:20 PM PST by seowulf (Civilization begins with order, grows with liberty, and dies with chaos...Will Durant)
[ Post Reply | Private Reply | To 3 | View Replies]

To: PROCON

It would probably work out better if they’d not use that line with a pic of Klinger from MASH. (/joke)


47 posted on 01/09/2023 3:30:41 PM PST by EnderWiggin1970
[ Post Reply | Private Reply | To 1 | View Replies]

To: PROCON
What? The last cracker jack ad campaign didn't fix the problem?


48 posted on 01/09/2023 3:34:26 PM PST by Dr. Sivana (But yet the Son of man, when he cometh, shall he find, think you, faith on earth? (Luke 18:8))
[ Post Reply | Private Reply | To 1 | View Replies]

To: PROCON

Almost anything’s gotta be better than that horrid “Army of One”!


49 posted on 01/09/2023 3:36:42 PM PST by 9YearLurker
[ Post Reply | Private Reply | To 1 | View Replies]

To: PROCON

They are going to have to resort to conscription to have standing Armed Forces before this is over.


50 posted on 01/09/2023 3:49:58 PM PST by 31R1O (The people who can control themselves ought to be able to defend themselves from the people who cann)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Gil4

So sad at how far we’ve fallen. The lack of trust that the chain of command would have your back has been deteriorating for a while.


51 posted on 01/09/2023 4:00:38 PM PST by griswold3 (Truth, Beauty and Goodness )
[ Post Reply | Private Reply | To 3 | View Replies]

To: PROCON

I wouldn’t recommend anyone joining the U.S. military until congress cleans out the Woke Generals running the major military units.

All of the leftist crap installed by the Biden administration has to go as well.

I’d rather see Americas youth enjoying life at home than dying on some foreign battlefield throwing their lives away for an Idiot of a President named Joe Biden.


52 posted on 01/09/2023 4:05:12 PM PST by puppypusher (The world is going to the dogs.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: markomalley; DYngbld; TADSLOS; xsrdx; big'ol_freeper; Mark17; mikefive; JDoutrider; ...

Ping.


53 posted on 01/09/2023 4:09:28 PM PST by Jet Jaguar
[ Post Reply | Private Reply | To 1 | View Replies]

To: PROCON

Thanks for the ping. I have had a hard time keeping up with news and missed this.


54 posted on 01/09/2023 4:10:53 PM PST by Jet Jaguar
[ Post Reply | Private Reply | To 21 | View Replies]

To: wally_bert

Now it means “I can be a man, or woman today depending on who I see heading into the showers.”


55 posted on 01/09/2023 4:24:51 PM PST by fso301
[ Post Reply | Private Reply | To 2 | View Replies]

To: PROCON; Jet Jaguar

I didn’t think much of it back then and it will probably be worse for who it might attract to enlist now with all the “woke” bravo sierra.


56 posted on 01/09/2023 4:45:50 PM PST by GreyFriar (Spearhead - 3rd Armored Division 75-78 & 83-87)
[ Post Reply | Private Reply | To 21 | View Replies]

To: Gil4

An Army of They / Them


57 posted on 01/09/2023 5:10:41 PM PST by Organic Panic (Democrats. Memories as short as Joe Biden's eyes)
[ Post Reply | Private Reply | To 3 | View Replies]

To: wally_bert

The 80’s were the best time to grow up. If someone from a coma from 1985 woke up now, they might ask to go under again.


58 posted on 01/09/2023 5:15:30 PM PST by cowboyusa (There is no co- existence with Pinks and Reds)
[ Post Reply | Private Reply | To 2 | View Replies]

To: PROCON

No one should volunteer for any military branch until all Woke Officers are fired.


59 posted on 01/09/2023 5:19:28 PM PST by Chgogal (Welcome to Fuhrer Biden's Weaponized Fascist Banana Republic! It's the road to hell..)
[ Post Reply | Private Reply | To 1 | View Replies]

To: PROCON

Pure Reagan!


60 posted on 01/09/2023 5:20:08 PM PST by cowboyusa (There is no co- existence with Pinks and Reds)
[ Post Reply | Private Reply | To 1 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-66 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson