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Budweiser's Clydesdale Super Bowl ad will take you on emotional journey
Adweek ^
| Feb 2, 2022
| Kyle O'Brien
Posted on 02/12/2022 7:05:22 AM PST by CondoleezzaProtege
After last year marked the first Super Bowl without a Budweiser ad in 37 years, the iconic beer brand is returning with a new commercial directed by Oscar-winner Chloé Zhao and featuring its staple Clydesdale horse.
The 1-minute long commercial doesn't have any dialogue, yet it tells the emotional story about a Clydesdale that is seriously injured while jumping over a barbed-wire fence. Viewers are led to believe that the horse may never walk again, only for the Clydesdale to come back galloping in full stride as it's chased by a canine friend.
"In the home of the brave, down never means out," reads the final text on-screen as the camera pans around the speeding horse.
(Excerpt) Read more at adweek.com ...
TOPICS: Sports; TV/Movies
KEYWORDS: budweiser; chloezhao; superbowl; superbowlad; superbowlcommercial
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To: CondoleezzaProtege
budweiser couldnt have planned this better
joe burrow was down and out and couldnt walk..and now he is in the Superbowl his second year.
Mattress Mack is betting a lot on them winning. Not sure if it is a hedge against a store promotion or if he believes they will win.
To: CondoleezzaProtege
Sounds like a sappy chick commercial.
22
posted on
02/12/2022 7:58:10 AM PST
by
Sans-Culotte
(11/3-11/4/2020 - The USA became a banana republic.)
To: CondoleezzaProtege
I used to watch the Super Bowl for the commercials. But now they’re just too woke, so I refuse to watch it anymore.
23
posted on
02/12/2022 7:58:44 AM PST
by
AlaskaErik
(In time of peace, prepare for war.)
To: brianr10
That one was so moving. Yes.....the best!
24
posted on
02/12/2022 8:04:03 AM PST
by
Churchillspirit
(9/11/2001 and 9/11/2012: NEVER FORGET.)
To: CondoleezzaProtege
I won't be seeing this or any other Super Bowl commercial. The half-time "entertainment" is so thoroughly nauseating, with the intent of further degrading the American culture, that motivates me to ignore the game and all its surroundings.
This is what the NFL has become.
To: Bookshelf
“Budweiser is now Belgian owned.”
I wonder if they’ll start using Belgian horses in their commercials instead of Clydesdales.
To: CondoleezzaProtege
I just watched it. It’s “ok” but not great. Kind of like everything these days.
To: AlaskaErik
The Sam Adams one looks amusing.
To: Dan in Wichita
There’s a Super Bowl. WOW I would have never guessed.
Going to be purposely busy that day.
29
posted on
02/12/2022 8:11:07 AM PST
by
JayAr36
(Just watching the demise of America.)
To: Dr. Sivana
But maybe there will be live stream of any protest/convoy outside the stadium.
I might tune in for that.
30
posted on
02/12/2022 8:17:34 AM PST
by
Scrambler Bob
(My /s is more true than your /science (or you might mean /seance))
To: CondoleezzaProtege
The commercial
should show the beer wagon and Clydesdale Team parked in a big city with a banner on it that says "Stop Mandates NOW!"
And a zoom-out of it surrounded by hundreds of other 18-wheeler semis with EMPTY trailers showing the city what their supply lines are gonna look like...
31
posted on
02/12/2022 8:27:53 AM PST
by
Gaffer
To: CondoleezzaProtege
I will have to catch it on Yiu Tube
32
posted on
02/12/2022 8:33:32 AM PST
by
freedumb2003
(What’s the point in drumming up anarchy if you don’t use it to promote tyranny. /BenLurkin 12/21)
To: bigbob
Budweiser is said to be like sex in a canoe... boinking near water that is.
33
posted on
02/12/2022 8:35:38 AM PST
by
skepsel
("A cat is more intelligent than people believe, and can be taught any crime", Mark Twain.)
To: CondoleezzaProtege
no black horses... THAT’S RACSIS!!!
34
posted on
02/12/2022 8:50:48 AM PST
by
Chode
(there is no fall back position, there's no rally point, there is no LZ... we're on our own. #FJB)
To: CondoleezzaProtege
Can’t go wrong with a dog and a horse.
Best ad ever, unfortunately at a bad time, was the Clydesdales kneeling at the 9/11 site.
35
posted on
02/12/2022 8:53:52 AM PST
by
LS
("Castles made of sand, fall in the sea . . . eventually" (Hendrix) )
To: Chode
Heh heh
Horsey people are indeed one kind of racist or another.
My wife’s draft horse breeding family love their blondes!
36
posted on
02/12/2022 8:57:24 AM PST
by
jjotto
( Blessed are You LORD, who crushes enemies and subdues the wicked.)
To: Chode
The Clyde identifies as black, so it is ok.
To: jjotto
heh heh heh... do they pull?
38
posted on
02/12/2022 9:23:45 AM PST
by
Chode
(there is no fall back position, there's no rally point, there is no LZ... we're on our own. #FJB)
To: AlbertWang
39
posted on
02/12/2022 9:24:36 AM PST
by
Chode
(there is no fall back position, there's no rally point, there is no LZ... we're on our own. #FJB)
To: CondoleezzaProtege
Fascinating to learn that Yoko Ono can ride a horse ("can you say, 'Naaaay', Johnny Boy?")
tmi, sorry.
40
posted on
02/12/2022 2:18:46 PM PST
by
nicollo
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