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How to Brand a Disease -- and Sell a Cure
CNN ^ | October 11, 2010 | Carl Elliot

Posted on 12/25/2021 12:59:19 PM PST by nickcarraway

If you want to understand the way prescription drugs are marketed today, have a look at the 1928 book, "Propaganda," by Edward Bernays, the father of public relations in America.

SNIP

Just as Bernays sold pianos by selling the music room, pharmaceutical marketers now sell drugs by selling the diseases that they treat. The buzzword is "disease branding."

To brand a disease is to shape its public perception in order to make it more palatable to potential patients. Panic disorder, reflux disease, erectile dysfunction, restless legs syndrome, bipolar disorder, overactive bladder, ADHD, premenstrual dysphoric disorder, even clinical depression: All these conditions were once regarded as rare until a marketing campaign transformed the brand. Once a branded disease has achieved a degree of cultural legitimacy, there is no need to convince anyone that a drug to treat it is necessary. It will come to him as his own idea.

(Excerpt) Read more at edition.cnn.com ...


TOPICS: Business/Economy; Health/Medicine; Science
KEYWORDS: drugs; health; pharmaceuticals
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This is an old article, but as important today as ever.
1 posted on 12/25/2021 12:59:19 PM PST by nickcarraway
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To: nickcarraway

All the drug ads on TV are enraging.

Can’t advertise beer, but you can advertise pills.

It’s not as if the USA has an epidemic of prescription drug abuse or anything.


2 posted on 12/25/2021 1:00:46 PM PST by E. Pluribus Unum ("Communism is not love. Communism is a hammer which we use to crush the enemy." ― Mao Zedong)
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To: ConservativeMind

Ping


3 posted on 12/25/2021 1:09:20 PM PST by nickcarraway
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To: nickcarraway

For Trump Derangement Syndrome a lot of people do combination therapies. Red wine, white wine, weed, meth, opioids, gin, whiskey, and on and on.
It is under the Right to Try notion. And My Body, My Choice is an alternative name for same thing.
Makes a bit of sense. Just the application is experimentation, itself. Without the science.


4 posted on 12/25/2021 1:10:04 PM PST by Honest Nigerian
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To: E. Pluribus Unum
The drug advertisements are terrible and pure LCD.

One of the worst is an animated pill holding hands with another pill, to show how the drug would "help" the antidepressant you are already taking.

5 posted on 12/25/2021 1:10:58 PM PST by nickcarraway
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To: E. Pluribus Unum
I watched a drug commercial for a type of cancer. The side effects were worse than anything one could imagine, numbering in the dozen. The fine print at the end showed that the drug extended your life from 13.8 months to 14.2 months vs. placebo.

$3,000 per injection, every month.

Time is precious. But this is ridiculous.

6 posted on 12/25/2021 1:14:35 PM PST by blackdog (Jab Dodger. )
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To: nickcarraway

I laugh at all the side effects listed for any new drug, it seems.

“Death, more death, death on a stick”

See your doctor immediately!


7 posted on 12/25/2021 1:15:25 PM PST by dynachrome ("I will not be reconstructed, and I do not give a damn.")
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To: nickcarraway

I didn’t notice the date right away.

This would never get onto CNN today.

I write about the linkage between Bernays and medicine at length.

Enlightenment is within his books.


8 posted on 12/25/2021 1:16:19 PM PST by logi_cal869 (-cynicus the "concern troll" a/o 10/03/2018 /!i!! &@$%&*(@ -)
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To: logi_cal869
I write about the linkage between Bernays and medicine at length.

Where do you write about it?

9 posted on 12/25/2021 1:35:17 PM PST by nickcarraway
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To: nickcarraway

Wonder why the left has promoted marijuana as part of the covid treatment?


10 posted on 12/25/2021 1:45:58 PM PST by Leep (Freedom: "What's the big deal" -joe biden)
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To: nickcarraway

I watched the really excellent eight-part tv show “Dopesick” on Hulu a couple weeks ago. It is all about Purdue Pharma, the Sacklers, and how they used these methods to hook people on their OxyContin. The show is absolutely infuriating and it, too, is relevant to what is going on today with the mRNA drugs, the incestuous relationship of pharma companies and the FDA, the crookedness and corruption at the FDA, the revolving door from the FDA to the pharma companies, branding, sales incentives, and outright lying in advertising.

I can’t recommend “Dopesick” highly enough. It is brilliantly done with multiple concurrent threads: injured people getting hooked on opioids, the FDA approvals, a dogged investigator at the DEA, very determined US attorneys investigating, a country doctor, the ultra-wealthy Sackler family, and the Perdue Pharma sales department. The only thing I didn’t like was how much it jumped forward and backward in time. It would have been better with a straight chronological presentation.

If you do not subscribe to Hulu, get a free one week trial and watch it, then cancel the trial.


11 posted on 12/25/2021 1:48:11 PM PST by ProtectOurFreedom (81 million votes...and NOT ONE "Build Back Better" hat)
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To: ProtectOurFreedom

And the terrible thing is they went after them, but more Americans died of Opiods this year than ever before. I think tge demand is being met by China.


12 posted on 12/25/2021 2:49:38 PM PST by nickcarraway
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To: nickcarraway

Bkmk


13 posted on 12/25/2021 3:44:49 PM PST by ptsal (Vote R.E.D. >>>Remove Every Democrat ***)
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To: nickcarraway

Our every ache and pain, itch and burp, rash and pimple, has been medicalized, all to the great benefit of Big Pharma.


14 posted on 12/25/2021 3:45:59 PM PST by Salvey
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To: nickcarraway

Ping


15 posted on 12/25/2021 3:54:15 PM PST by ptsal (Vote R.E.D. >>>Remove Every Democrat ***)
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To: nickcarraway

My unpublished book.

If they taught Edward Bernays in school, the government and corporatists would be neutered.


16 posted on 12/25/2021 4:24:47 PM PST by logi_cal869 (-cynicus the "concern troll" a/o 10/03/2018 /!i!! &@$%&*(@ -)
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To: nickcarraway

It’s an amazing show.

Chinese manufacturer and smuggling of fentanyl is horrible…as is letting the drugs flow almost unabated from Mexico.


17 posted on 12/25/2021 4:32:21 PM PST by ProtectOurFreedom (81 million votes...and NOT ONE "Build Back Better" hat)
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To: nickcarraway

A con. It has been around for a long time.
Today we have global warming and covid.
All about money.

Meet the world’s richest man who changed Christianity
To repay the loan, Albrecht’s men decided to use the proceeds from selling indulgences, an idea Pope Leo — who “understood better than anyone the ability to fleece the faithful,” and who once said, “How very profitable has been this fable of Christ” — supported.

But fleecing the faithful, like any good con job, required a cover story, and the pope provided it via St. Peter’s Basilica, which conveniently needed an expensive upgrade.

The pope announced the sale of indulgences for the renovation of the Basilica, and the sales effort was led by an “indulgence peddler” who “carried Bibles, crosses, and a large wooden box with …a picture of Satan on top,” and told worshipers that his indulgences “cancelled every sin.” He even offered a “progressive fee schedule,” with royalty paying 25 florins and everyday laborers just one.

The money raised was split 50/50, with half going to the pope, the other half to Fugger.

Despite its profitability, the indulgence sale would have earth-shattering consequences, as it inspired a reformer named Martin Luther, who was appalled by it, to write “ninety-five arguments against indulgences, his famous Ninety-Five Theses,” which began the movement that would lead to the Protestant Reformation.
https://nypost.com/2015/07/26/meet-historys-richest-man-who-changed-christianity/


18 posted on 12/25/2021 4:43:53 PM PST by minnesota_bound (I need more money. )
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To: logi_cal869; nickcarraway

Without Bernays, we might not have bacon and eggs.


19 posted on 12/25/2021 8:32:29 PM PST by Silentgypsy (In my defense, I was left unsupervised.)
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To: Silentgypsy

The price was far too high.


20 posted on 12/25/2021 9:07:26 PM PST by logi_cal869 (-cynicus the "concern troll" a/o 10/03/2018 /!i!! &@$%&*(@ -)
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