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Meet the typical McDonald's customer, a middle-aged white woman buying breakfast
Business Insider ^ | 8/8/2021 | Mary Meisenzahl

Posted on 09/09/2021 11:25:43 AM PDT by simpson96

McDonald's is one of the most recognizable brands in the world and is often synonymous with fast food in general. The chain has more than 36,000 locations in more than 100 countries, including nearly 14,000 in the US. McDonald's revenue totaled $19.21 billion in 2020, with an income of $4.73 billion.

The typical McDonald's customer is a married white woman between the ages of 41 and 56, according to data provided by analytics firm Numerator. She likely lives in a suburban area in the southeastern US, and her household makes more than $80,000 a year. This typical shopper either has an undergraduate degree or attended some college.

The average McDonald's customer is strikingly similar to the typical Walmart customer, who is also a married white woman in the southeastern US suburbs.

The McDonald's shopper spends an average of $8.35 per trip to the fast-food chain, purchasing three items per visit. She makes 44 McDonald's trips per year, and she's most likely to buy soda, sausage breakfast sandwiches, hash browns, crispy chicken sandwiches, and french fries.

Breakfast items make up almost half of the typical McDonald's customer's regular purchases, and the chain is considered the best fast food breakfast, according to a customer survey conducted by Insider. The chain discontinued all-day breakfast in March 2020, to the great dismay of many customers, Kate Taylor reported for Insider.(snip)

This typical McDonald's customer frequents fast-food restaurants in general. She makes 149 trips to quick-service restaurants in a year, amounting to several visits each week. Just about one-third of those fast food stops are at McDonald's. Her average spending on all of these trips is $11.99, which is close to the total average spending of $12.20 across all quick service.

(Excerpt) Read more at businessinsider.com ...


TOPICS: Chit/Chat; Food
KEYWORDS: food; mcdonalds
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To: albie

One of my kids worked at McDonalds in high school. I will never order food from one. Coffee, maybe.


81 posted on 09/09/2021 1:15:23 PM PDT by PapaBear3625 (Everything that’s been achieved in the history of mankind has been achieved by not being safe.)
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To: simpson96

You can have 10 men in a room and half of them are six foot three and half of them are 5 ft 9. That makes the average height 6 ft even though there isn’t a 6-footer in the entire room.


82 posted on 09/09/2021 1:17:01 PM PDT by cuban leaf (We killed our economy and damaged our culture. In 2021 we will pine for the salad days of 2020.)
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To: Boogieman

As Dean Wormer once said: “Fat Drunk and Stupid is no way to go through life.”


83 posted on 09/09/2021 1:17:46 PM PDT by Autonomous User (During times of universal deceit, telling the truth becomes a revolutionary act.)
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To: simpson96

Used to go to Mickey D’s once a year for my Friday indulgence during Lent to get a fish sandwich. Last time I went (a few years back) it was small, overpriced and overcooked. Haven’t been back since.


84 posted on 09/09/2021 1:19:36 PM PDT by P.O.E. (Pray for America)
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To: ronniesgal

Yes. I have noticed that here. A lot like of FR posters are like Democrats in that regard - the “no fun police”. Sphincters so tight they could turn coal into diamonds.


85 posted on 09/09/2021 1:54:11 PM PDT by Codeflier (Please stop calling these violent totalitarian collectivist Democrats, liberals. )
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To: EnquiringMind

To me, the wife of the person posting message #2 is a Karen. Not the person that goes into McDonald’s.


86 posted on 09/09/2021 1:56:42 PM PDT by Codeflier (Please stop calling these violent totalitarian collectivist Democrats, liberals. )
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To: simpson96

Than why all the ads with hip hop rap crap excessively tanned charachters? i can assure them and others that this older White dude will never by products from companies for e me to listen to that crap, and apparently they don’t want me anyway.


87 posted on 09/09/2021 2:04:00 PM PDT by Mastador1
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To: PROCON

For a long time, the McD’s app has been offering BOGO on DCB. The one about a mile away is $1.99. For a while they had spend $1 and get a free DCB. So, check out the app for deals.


88 posted on 09/09/2021 2:38:53 PM PDT by The Truth Will Make You Free
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To: Seruzawa
There’s nothing wrong with a sausage mcmuffin with egg.

Especially when you can make it yourself, they're even better. Made two for breakfast this morning.

89 posted on 09/09/2021 2:43:37 PM PDT by rllngrk33 (It seems the soap box and ballot box have failed, it might be time for the bullet box.)
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To: simpson96

McDonald’s has a wonderful history. Brothers Richard and Maurice McDonald opened a store in San Bernardino in 1940 and then learned how to save money by using a simple menu and how to attract families by removing cigarette machines, car hops, and waiters. Plus, Richard and Maurice cared about quality and not about quantity of stores. Then Ray Kroc visited the store, fell in love with the food, the kitchen and the name. Kroc knew that McDonald’s would be equal to church and the city hall. He partnered with the brothers and began opening stores in Illinois and Minnesota. Then Kroc started a Real Estate company and told the brothers to accept a blank check from Kroc and leave. The bothers asked for a $1 million each and asked for a percentage of daily profits. Kroc wrote the checks and rejected the daily profits. Richard was happy and lived a long life in New Hamphsire. Maurice was upset and died fifteen years after Kroc’s check. The brother’s wanted quality and Kroc wanted quantity. Today, McDonald’s remains a family place but the quantity is massive and the quality is tiny. Only in America.


90 posted on 09/09/2021 2:48:35 PM PDT by Falconspeed ("Keep your fears to yourself, but share your courage with others." Robert Louis Stevenson.)
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To: humblegunner

Me: Never of them EVER walk into a McDonalds.
Humble: Nice virtue signaling, Mr. Virtuous.

Your nasty old lady never walks in there, she rides her scooter.

Your brats probably couldn’t even get hired there.

Signal your virtue some more.

…as none of us are free of sin, I guess all of has “virtue signaled” at one time or another without intent. You called this one right. I sound like I think I’m better than everybody because I won’t eat there. That’s no reason to drag my wife and kids thru the mud though. I also won’t go into Target, Starbucks, Whole Foods or any other woke organization. When McDonald’s gave into the 1st Beast some years ago (Obama’s beard) and came up with “healthy alternatives” I vowed to never go again. I’d love me a Fish Filet with extra tarter sauce but I won’t do it. Sorry to make such an egregious error as to “virtue signal”. Oh. And also, their “food” is nasty along with their employees. Ray Croc never would’ve allowed the rudeness or filthy conditions that I’ve witnessed.


91 posted on 09/09/2021 3:30:09 PM PDT by albie
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To: simpson96

Not in my hood...


92 posted on 09/09/2021 5:53:02 PM PDT by ex91B10 (Just because you can doesn't mean you should. )
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To: SlipperySlope99
The photo posted at the top of the article is definitely not representative of the physique of an average McDonald's customer.

Yet.

93 posted on 09/09/2021 5:54:18 PM PDT by ex91B10 (Just because you can doesn't mean you should. )
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To: 1Old Pro

When I invent my time machine Im going to do humanity a favor and shoot the SOB that invented those “biscuits”.


94 posted on 09/09/2021 6:41:14 PM PDT by gnarledmaw (Hive minded liberals worship leaders, sovereign conservatives elect servants.)
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To: SamAdams76
I hit the kitchen.... And from the back room I hear.. "No! That is my FAVORITE jacket! You can't wear it!"

And a fancy breakfast takes a backseat to preventing crime scene tape from adorning our lawn.

95 posted on 09/09/2021 7:28:58 PM PDT by Harmless Teddy Bear (I refuse to be afraid. I refuse to bow. I refuse to take any job I do not wish to. So BUZZ OFF!)
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To: simpson96

How many fights does she get into on average at McDonalds?


96 posted on 09/09/2021 9:03:44 PM PDT by minnesota_bound (I need more money. )
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To: cuban leaf

yeah sortof like the average 1.5 kid familiy...hi is that half a kid the top half or bottom half?


97 posted on 09/09/2021 10:29:56 PM PDT by FreshPrince
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To: albie

My wife is a married white woman. Both my daughters are white women in their 20’s. None of them EVER walk into a McDonalds.
...................................................
Why not?


98 posted on 09/10/2021 5:31:57 AM PDT by fortes fortuna juvat
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To: Autonomous User

If “She” visits Micky D’s that many times she is a morbidly obese diabetic Karen... and single.
...............................................
Maybe not. I’m in Micky’s at least five times a week. I’m the perfect weight for my height, I’m married, and I’m a certified member of the “radical right”! And in about an hour from now, I’ll be there for my medium caramel iced coffee, my sausage burrito, and my apple pie!!


99 posted on 09/10/2021 5:37:01 AM PDT by fortes fortuna juvat
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To: angry elephant

Apparently the author considers the people who frequent Starbucks and waste more money to be higher class than the McDonald’s breakfast eater.
.......................................
I was thinking about how to respond in similar fashion but you’ve stated perfectly what I had in mind.


100 posted on 09/10/2021 5:40:28 AM PDT by fortes fortuna juvat
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