Uncle Ben’s is now Ben’s Original: Rebranded rice hits stores with new packaging

Yahoo News! ^ | Wed, May 12, 2021 | Chrissy Callahan

[nickcarraway]

Next time you visit the rice aisle at your local supermarket, you might notice that one of the products you're used to seeing looks a little bit different.

The brand formerly known as Uncle Ben's just relaunched with a new name — Ben's Original — and new packaging, and the company's products are already showing up in stores across the country.

Mars Food, the parent company of Ben's Original, made the announcement on Wednesday and shared photos of the sleek new packaging, which includes the new brand name and a familiar orange background/navy blue font.

[ArcadeQuarters]

To be anti-racist, you need to ban blacks from your packaging.

[mass55th]

I never bought Uncle Ben’s, and I still won’t buy it. I prefer Carolina Rice, their white rice, and especially their Seasoned Long Grain and Wild Rice packet. I cook it on top of the stove, and usually have it with chicken. It’s excellent. Instead of using the olive oil in the instructions, I substitute butter instead.

[AbolishCSEU]

jasmine basmati
that is all.

[kaehurowing]

Didn’t Jake from State Farm used to be white?

[Sacajaweau]

Dems are also erasing southern heroes....and the heritage of millions of southerners.....One statue at a time.

Pretty much everything good people do is illegal....but burning down cities and killing cops.....well that's okay. Even OK is now racist. How stupid we are.

[Larry Lucido]

There should be an Uncle Ben Kenobi brand.

I mean, we already have this.

[Sacajaweau]

I buy Basmati....learned to rinse BEFORE cooking. Nice and fluffy!! I freeze in plastic bags.

[Bonemaker]

Just like the Redskins management insulting the American indians by canceling them.

[Openurmind]

Well said and fact. Won’t be long and blacks and natives will be completely forgotten because we do not have daily reminders they even exist.

Gays next. Everything they do backfires at some point. Especially environmental issues. They are complete inept idiots who cannot see past their own nose...

[dsc]

“Because even little children now know, being male is a hate crime, perversion, and even somehow racist...”

Saw it coming when people started calling normal men “perverts” for the offense of being attracted to women.

[dead]

[Restless]

They canceled a black man, and darn it, they’re proud of it!

[Sacajaweau]

All these names referencing American Indians was an attempt to revive their heritage...to honor them....as warriors and more. It was FOR them...and us dumb whiteys promoted it. They still don’t get it.

[P-Marlowe]

They eliminated the black guy.

[Dilbert San Diego]

And recall the Star Trek saying, “to boldly go where no man has gone before”, was changed to “to go where no one has gone before”. Naturally they don’t want to offend feminist types by implying men and not women are out in space.

And recall, in the latest Superman movies, Superman no longer stands for “truth, justice , and the American way”. Can’t have that, because the liberals who make movies are deeply offended by any positive statement about America.

[chuckee]

“Didn’t Jake from State Farm used to be white?”

Yes, Jake from State Farm was white. But, since then apparently a law was passed that only blacks can be featured in television ads. Corporations have gone off the deep end with this thing when you consider 87% of their market is not black.

[Bonemaker]

Nice knowing you sir...you had a helluva run! Dirty shame these filthy bastards canceled you and your people! Say hello to Aunt Jemima for us. RIP.

[caww]

Hard to imagine how low the colored folks have dropped .....that brown rice and maple syrup packaging do them in. ....

[Magic Fingers]

And they’ve expanded their ad campaign X10 with black Jake (compared to white Jake).

[webheart]

It’s amazing how few people can put a cup of rice and a cup of water and boil it for 20 minutes. Or buy a rice cooker.