“Didn’t Jake from State Farm used to be white?”
Yes, Jake from State Farm was white. But, since then apparently a law was passed that only blacks can be featured in television ads. Corporations have gone off the deep end with this thing when you consider 87% of their market is not black.
There was a study done in the 90’s that found that white people were not swayed, one way or the other by the race of people in the commercial.
It also found black people were much more likely to watch a commercial with a black in it.
So, it makes sense for advertisers to use black people in their commercials.
Now every commercial is like a UN meeting.