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How much farther to go before woke Coke hits rock bottom?
American Thinker ^ | 25 Apr, 2021 | Silvio Canto, Jr.

Posted on 04/25/2021 5:14:28 AM PDT by MtnClimber

Some of our best paid CEOs are failing miserably to remember what a business is for.

Maybe we should call it "the pause that doesn't refresh" anymore. At least, a lot of people are saying that as they overlook Coke for something else. This is the latest from the long list of companies who listen to "the wokes" in H.R. rather than the customers who keep them in business. Check this out:

Mere weeks after going public with stern words about the new election law in Georgia, Coca-Cola has become far more muted in its corporate bellowing. Now, we know why. A new poll has come out to show more than pushback from select citizens has taken place; there is widespread rejection of the company's bold pronouncement, becoming just the latest in a growing list of companies who have suffered self-imposed, negative PR.

What a bunch of sissies, if I'm still allowed to use that word in this cancel culture.

First, they don't read the law and go on TV to repeat the talking points that the wokes gave them. Second, they run away when the cash registers stop ringing.

The question is, why do they do it? Nobody consumes a soft drink to endorse or reject a political idea. We have elections and debates to do that. We consume this or that because we like it and not much more.

When will the shareholders rise? I guess they will when the next quarterly earnings come in and their checks are a little smaller.

Once upon a time, I took business courses in school and learned that a company's mission is to make the best product or offer the best service in the market.

As Peter Drucker wrote: "The purpose of business is to create and keep a customer."

(Excerpt) Read more at americanthinker.com ...


TOPICS: Business/Economy; Society
KEYWORDS: cancelculture; cocacola; communism; georgia; getwokegobroke
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1 posted on 04/25/2021 5:14:28 AM PDT by MtnClimber
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To: MtnClimber

2 posted on 04/25/2021 5:14:39 AM PDT by MtnClimber (For photos of Colorado scenery and wildlife, click on my screeen name for my FR home page.)
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To: MtnClimber

No more coke.


3 posted on 04/25/2021 5:20:27 AM PDT by ptsal (Vote R.E.D. >>>Remove Every Democrat ***)
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To: ptsal

Coke is no longer on my shopping list


4 posted on 04/25/2021 5:22:29 AM PDT by xzins (Retired US Army chaplain. Support our troops by praying for their victory. )
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To: MtnClimber
So far, "Go woke, go broke" isn't showing up in Coca-Cola's stock price. (symbol KO)
5 posted on 04/25/2021 5:24:04 AM PDT by Yo-Yo (is the /sarc tag really necessary?)
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To: xzins

Let your wallet participate in your voting preferences.


6 posted on 04/25/2021 5:25:25 AM PDT by ptsal (Vote R.E.D. >>>Remove Every Democrat ***)
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To: MtnClimber

My wife is a Diet Coke junkie and today she is buying Diet Pepsi at Costco instead of Coke!!


7 posted on 04/25/2021 5:25:27 AM PDT by eyeamok (founded in cynicism, wrapped in sarcasm)
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To: MtnClimber

Considering that the last cola wars were fought over 0.01% of market share shows how seriously they take market share. That said Coke is in no danger of dying or even being damaged significantly.


8 posted on 04/25/2021 5:26:59 AM PDT by mad_as_he$$
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To: xzins

I bought a case of Coke a couple days before their stupidity began. I’m not even drinking that. I accidentally ordered a Coke at a restaurant the other day and caught myself in time to change to ice tea


9 posted on 04/25/2021 5:30:38 AM PDT by cyclotic (Live your life in such a way that they hate you as much as they hated Rush Limbaugh)
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To: MtnClimber

I eat a lot of junk food. Unfortunately I have to drink the diet stuff and the only choice at most places is Diet Coke! (There is water I suppose but I like having something with more than that)


10 posted on 04/25/2021 5:34:48 AM PDT by Nateman (Keep Liberty Alive! Article V!)
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To: eyeamok

Diet Pepsi is much better. Also, Diet Mt. Dew is the bomb and the knockoffs are just as good.


11 posted on 04/25/2021 5:36:45 AM PDT by rbmillerjr
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To: cyclotic

I’ve found that iced tea is so much cheaper at home that I’ll probably never go back.

They made a terrible mistake that will cost them market share for a generation to come


12 posted on 04/25/2021 5:39:39 AM PDT by xzins (Retired US Army chaplain. Support our troops by praying for their victory. )
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To: MtnClimber

Quit soft drinks years ago, but had to remove Dasani water and Power Ade sports drinks from my products used after I saw a larger list of Coke company products.


13 posted on 04/25/2021 5:39:56 AM PDT by Will88 (The only people opposing voter ID are those benefiting from voter fraud.)
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To: MtnClimber

I am looking forward to them cutting their stock dividends.


14 posted on 04/25/2021 5:41:39 AM PDT by joma89 (Buy weapons and ammo, folks, and have the will to use them.)
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To: MtnClimber

Have a Gulag and a smile!

15 posted on 04/25/2021 5:42:27 AM PDT by Nateman (Keep Liberty Alive! Article V!)
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To: MtnClimber
I stopped at a sandwich place for lunch the other day. When I saw that they only had Coca-Cola products on their shelves, I took my lunch with me and bought something else to drink at the convenience store across the street.

I can’t imagine why a company would politicize itself when it sells something as discretionary and non-essential as soft drinks.

16 posted on 04/25/2021 5:44:01 AM PDT by Alberta's Child ("And once in a night I dreamed you were there; I canceled my flight from going nowhere.")
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To: xzins

Ice tea or coffee is about 90% of hat I drink with the occasional Mountain Dew and formerly Coke.

I burn through a couple gallons of ice tea a week. Sweet tea is my favorite but I rarely drink it.


17 posted on 04/25/2021 5:49:36 AM PDT by cyclotic (Live your life in such a way that they hate you as much as they hated Rush Limbaugh)
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To: MtnClimber

5 for $11 at food lion this week. Last week it was buy 2 get 3 free. Plenty of coke on the shelves. Disanti is coke. Aquafina is pepsi. .


18 posted on 04/25/2021 5:54:25 AM PDT by Ikeon (The difference between humans and animals is.. animals would never follow the dumbest one. )
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To: MtnClimber

Their stock price is at a high for the year. Shareholders won’t rise up.


19 posted on 04/25/2021 5:55:16 AM PDT by outofsalt (If history teaches us anything, it's that history rarely teaches anything.)
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To: rbmillerjr

I found a great cola at ALDI...Since I am not loyal to brands, it works out fine.

I don’t even drink cola, but I have it here for company


20 posted on 04/25/2021 5:56:17 AM PDT by SMARTY ( "Force always attracts men of low morality. " Albert Einstein)
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