Business failure didn’t show up in Enron’s stock prices either until they couldn’t cook the books any longer.
Has to many other products, while Coke may go down, did you buy Dr Peppers, or other Coke products. A generic, All are Coke or Pepsi made.
Or they are GASTRO PATIENTS like me who don’t buy any sodas anyway.
Same goes for all generic brands, that bread bakery, cereal maker, makes Kellogg’s, Nabisco and all store brand. You just don’t pay for a advertised brand. Might save 50 cents a package.