Posted on 08/04/2017 10:58:55 AM PDT by BenLurkin
A new location of the chain in Pasadena, California, will be simply called Dunkin', a move that parent company Dunkin' Brands calls a test. The Canton, Massachusetts-based company said Thursday that a few other stores will get the one-name treatment too.
The chain wants people to think of its stores as a destination for coffee, although it will still sell doughnuts. Dunkin' Donuts said it won't make a decision on whether it will change its name until late next year, when it expects to start redesigning stores.
"While we remain the number one retailer of donuts in the country, as part of our efforts to reinforce that Dunkin' Donuts is a beverage-led brand and coffee leader, we will be testing signage in a few locations that refer to the brand simply as 'Dunkin'," the company told CNBC.
(Excerpt) Read more at cnbc.com ...
Duncan
Paul Simon
Couple in the next room
bound to win a prize:
they’ve been going at it all night long!
Well, I’m tryin’ to get some sleep
but these motel walls are cheap:
Lincoln Duncan is my name,
and here’s my song, here’s my song.
My father was a fisherman,
my mama was a fisherman’s friend,
and I was born in the boredom and the chowder.
So when I reached my prime
I left my home in the Maritimes,
headed down the turnpike for New England, sweet New England.
Holes in my confidence,
holes in the knees of my jeans,
I was left without a penny in my pocket
Oo-oowee, I was about as destituted as a kid could be
and I wished I wore a ring so I could hock it
I’d like to hock it
A young girl in a parkin’ lot
was preaching to a crowd,
singing sacred songs
and reading from the Bible.
Well, I told her I was lost
and she told all about the Pentecost,
and I seen that girl as the road to my survival,
my survival.
Just later on
the very same night
when I crept to her tent with a flashlight
and my long years of innocence ended:
well, she took me to the woods,
sayin’ “Here comes something, and it feels so good!”,
and just like a dog I was befriended, I was befriended.
Oh, oh, what a night,
oh, what a garden of delight
Even now that sweet memory lingers:
I was playing my guitar
lyin’ underneath the stars
just thankin’ the Lord
for my fingers,
for my fingers
Songwriters: SIMON, PAUL
Duncan lyrics © Universal Music Publishing Group
Our son and his friends call it Dunks.
I like Dunk-Nuts...
It’s okay, Taco Bell will win the franchise wars.
What a waste of energy. There is no need to change. The brand name is well known. Everyone knows they have other things too.
Highly-paid executives are going to meet and talk and spend money over this. They will make a stupid decision and be excited over it. In a year or two they will realize that they made a stupid decision.
Why “Dunkin?” Dunk what? your fingers? Does “Donuts” remind them that they sell those decadent sickly-sweet fat things that you can dunk in your coffee? It should. That’s the main selling point.
Change it to “Dunkin Donuts and Sandwiches.” Or leave it alone.
They haven’t made donuts in decades. Trucked in crap. I vote YEA.
Drunken Donuts has always been a destination
Another corporate fail
“Bad News Bears in Breaking Training” cemented the whole idea of eating KFC chicken on a toilet. Cut out the middleman completely!
“because of a law in Kentucky that puts a tax on any company based in the state that uses “Kentucky” in its name.”
They should have changed their name to Tennessee Fried Chicken
“Great ides——they haven’t had a decent donut in years.”
The government made them change their oil (I think from beef talon). Never been the same since.
Because they’re more of a coffee shop than a donut place anymore, they’ve lost the donut wars. And half their locations are shared with Baskin & Robins, so they need less words altogether.
Sometimes they even taste better than the fresh ones.
That could have been popular with frugal, depression-reared Yankees.
There are over a thousand Dunkins in Massachusetts, and towns have three or four of them.
The chain started in the same town as Howard Johnson's restaurants.
Sic transit gloria mundi.
Of course it’s not good food, they’re no longer anywhere near the top in quality. And they’re overpriced. The coffee is OK though.
Donuts lost the war. Picking up a latte or mocaccino or whatever is cool, but urbanites are ashamed to be seen buying donuts nowadays.
Now there's a name that brings back [fond childhood] memories.
I have this thought about the Messianic world, that it will be the most politically incorrect place ever to exist. All the innocents restored to their rightful place, and then some.
Ergo, a Sambo's in every town, but not a Starbucks in sight. :-)
I see lots of donuts bought and consumed. But never from Dunkin. Krispy Kreme and the grocery stores won that war. Of course you don’t get fancy pants coffee in those places. Dunkin chased the fancy coffee market, and they like biscotti.
Down here Dunkin Donuts usually shares a building with Aspen Dental................
Well that’s weird. I like it.
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