Joe DiMaggio dunked
Posted on 08/04/2017 10:58:55 AM PDT by BenLurkin
A new location of the chain in Pasadena, California, will be simply called Dunkin', a move that parent company Dunkin' Brands calls a test. The Canton, Massachusetts-based company said Thursday that a few other stores will get the one-name treatment too.
The chain wants people to think of its stores as a destination for coffee, although it will still sell doughnuts. Dunkin' Donuts said it won't make a decision on whether it will change its name until late next year, when it expects to start redesigning stores.
"While we remain the number one retailer of donuts in the country, as part of our efforts to reinforce that Dunkin' Donuts is a beverage-led brand and coffee leader, we will be testing signage in a few locations that refer to the brand simply as 'Dunkin'," the company told CNBC.
(Excerpt) Read more at cnbc.com ...
Stupid.
Why not drop the ‘Dunkin’ part instead?..................Does anybody really ‘dunk’ their doughnuts anymore?................
Just use the initials ... and a new slogan. I suggest “Drop in for some tasty double Ds” .... No good?
Joe DiMaggio dunked
No cop jokes?
Stupid idea.
What the hell to they think that “dunkin’” implies....dunking your doughnuts INTO COFFEE.
“Oh, you’ve graduated fourth grade...well, off to the marketing department for you then...”.
Pure gold!
You could even refer to them as Fresh hot Double D’s.
Maybe stupid, but what did this restaurant used to be called?
They want to become Starbucks like McDs did.
Insert your own descriptive ... I’m sure we both have several!!
I think they should change it to “The New Coke”. Then it will definitely be a success.
Why?
Are donuts racist and patriarchal now?
I just hope this will help decrease Global Warming.
Great ides——they haven’t had a decent donut in years.
.
An iconic brand name backed by good food, good coffee and great prices. Can marketing screw that all up? You know they’re going to give it their best shot!
Dunkin dropping donuts is like a bad joke about poor food service.
>>>Maybe stupid, but what did this restaurant used to be called?<<<
Killing Fake Chickens?
Exactly
We called it funkin donuts since we was childrens
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