Stupid.
Why not drop the ‘Dunkin’ part instead?..................Does anybody really ‘dunk’ their doughnuts anymore?................
Just use the initials ... and a new slogan. I suggest “Drop in for some tasty double Ds” .... No good?
Joe DiMaggio dunked

Same thing happened with ‘Kentucky Fried Chicken’... Liberal elites didn't approve of ‘fried food’. So the name was shortened to “KFC”...
It's one reason's fast food isn't keeping up with the population - the little twits who only listen to 'elites' who wouldn't be caught dead in one of their establishments.
Anyone remember when McDonald's put out a seaweed burger? Called the McLean? It went over like a lead balloon. Turned out the ‘oh so breathless liberals’ who pushed it NEVER ate at McDonalds.
This is like that - liberal elite arrogance... OK, Dunkin Donuts - the ‘elites’ are NEVER going to eat as your establishment so kissing their butt won't work. But if you're that insecure and needy - go for it.
Put a “McLean Burger’ sign on your store...
Years ago they used to actually have a “Dunkin Donut”. IT had a little handle on it that facilitated dunking it in your coffee.
They dropped their signature donut, the “Dunkin” donut
which had a handle, many years ago.
I recently asked the counter help if they would start
carrying it again and they didn’t know what I was talking
about. Too bad, I was partial to them, you got a little
more donut and it was fried a little more so it had
a crust. The “old Fashioned” is not like it at all.
Hey, rebrand, it worked so well for Coke...
They haven’t made donuts in decades. Trucked in crap. I vote YEA.
Because they’re more of a coffee shop than a donut place anymore, they’ve lost the donut wars. And half their locations are shared with Baskin & Robins, so they need less words altogether.
Sometimes they even taste better than the fresh ones.
That could have been popular with frugal, depression-reared Yankees.
There are over a thousand Dunkins in Massachusetts, and towns have three or four of them.
The chain started in the same town as Howard Johnson's restaurants.
Sic transit gloria mundi.