Posted on 08/04/2017 10:58:55 AM PDT by BenLurkin
A new location of the chain in Pasadena, California, will be simply called Dunkin', a move that parent company Dunkin' Brands calls a test. The Canton, Massachusetts-based company said Thursday that a few other stores will get the one-name treatment too.
The chain wants people to think of its stores as a destination for coffee, although it will still sell doughnuts. Dunkin' Donuts said it won't make a decision on whether it will change its name until late next year, when it expects to start redesigning stores.
"While we remain the number one retailer of donuts in the country, as part of our efforts to reinforce that Dunkin' Donuts is a beverage-led brand and coffee leader, we will be testing signage in a few locations that refer to the brand simply as 'Dunkin'," the company told CNBC.
(Excerpt) Read more at cnbc.com ...
Incredibly stupid.
I remember them dying in the early to mid 90’s. That name brought them through among other things to where they are today.
This corporate political correctness needs to stop. Don’t be ashamed of what you sell.
Domino’s Pizza, dropped the “Pizza” last year.
LOL!!! Nothing like a bucket of KFC!
LOL!
Got my start in capitalism at the tender age of 17 working at one of these. Those were the heady 60's, before people freaked out by words like "fried".
Same thing happened with ‘Kentucky Fried Chicken’... Liberal elites didn't approve of ‘fried food’. So the name was shortened to “KFC”...
It's one reason's fast food isn't keeping up with the population - the little twits who only listen to 'elites' who wouldn't be caught dead in one of their establishments.
Anyone remember when McDonald's put out a seaweed burger? Called the McLean? It went over like a lead balloon. Turned out the ‘oh so breathless liberals’ who pushed it NEVER ate at McDonalds.
This is like that - liberal elite arrogance... OK, Dunkin Donuts - the ‘elites’ are NEVER going to eat as your establishment so kissing their butt won't work. But if you're that insecure and needy - go for it.
Put a “McLean Burger’ sign on your store...
I’m heading out, may pick me up some fried bird and some a them french fried pertaters.
What does KFC stand for, again? I hope it’s nothing FRIED.
I sure hope that Dunkin place is dunking tofu only in their coffee!
Good move. We used to go to donut shops for coffee. Now we go to coffee shops for donuts.
Sounds like a “New Coke” caliber decision.
I think you are on to something. I like it. Double D’s.
Of course, it would match what Kentucky Fried Chicken did with KFC, and it would also be akin to the double entendre of Hooters.
Their hiring standards and uniforms would obviously have to change, though. ;)
But first, my favorite Rosie O’Dunkin joke:
She walks into KFC, says “Gimme lotsa chicken.”
Clerk says, “How big a bucket, baby?”
She says, “Gimme the one on the roof.”
We called it “Drunken” Donuts because it was the only place open after the bars closed.
Sambo’s would be packed at 2:30AM but...we all know what happened to them.
Dunkin’ now serving New Coke!
Years ago they used to actually have a “Dunkin Donut”. IT had a little handle on it that facilitated dunking it in your coffee.
They dropped their signature donut, the “Dunkin” donut
which had a handle, many years ago.
I recently asked the counter help if they would start
carrying it again and they didn’t know what I was talking
about. Too bad, I was partial to them, you got a little
more donut and it was fried a little more so it had
a crust. The “old Fashioned” is not like it at all.
Hey, rebrand, it worked so well for Coke...
New Coke
Ooops, Classic Coke...
5.56mm
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