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Can Engineers Speak English? Technology is a blessing, but can we please avoid 'technobabble'?
FrontPage Mag ^ | 01/05/2016 | Thomas Sowell

Posted on 01/05/2016 9:03:27 AM PST by SeekAndFind

Engineers who design computerized products and services seem to have an almost fanatical determination to avoid using plain English.

It is understandable when complicated processes require complicated operations. But when the very simplest things are designed with needless complications or murky instructions, that is something else.

For example, like all sorts of other devices, computers and computerized products and services have to be turned on and off. And everybody knows what the words "on" and "off" mean. But how often have you seen a computer or a computerized product or service that used the words "on" or "off"?

These simple and obvious words are avoided like the plague on many electronic devices -- and this is symptomatic of a mindset that creates bigger problems with other operations. It is as if using words that everybody understands is beneath the dignity of a high tech product.

Often "power" is substituted for "on" and all sorts of words or symbols are substituted for "off." A laptop computer of mine had an unidentified symbol on the screen, and only after you clicked on that symbol did another symbol appear, with some words indicating where you could turn the computer off.

Designers of many electronic products do not condescend to use words at all. There is just an array of symbols or buttons that you can either guess what they mean or else dig into a thick book of instructions and search for explanations, much like a pioneer trying to find his way in the wilderness.

My cell phone is a classic example. It does not have a single word blemishing its gleaming surface, except for the name of the manufacturer and the name of the phone company. There is ample room for words like "on" or "off" but nothing so pedestrian is allowed to upset the design.

For people who spend hours every day talking on their cell phone, no doubt it is easy enough to remember how to turn it on and off. But, those of us who have a life to live, and work to do, cannot spend our time yakking it up with all and sundry. We may keep a cell phone on hand just for emergencies -- and months can go by without using it, or a year or more in my case.

But when there is an emergency, that is no time to have to dig into an instruction booklet, in order to do something as simple as making a phone call.

Nor are these instruction booklets always models of clarity. Too often they reflect the same mindset as the devices they describe. Plain and simple words are avoided whenever there is some fancy, murky or esoteric word that can be used instead.

All sorts of things are computerized these days, and the same preference for murkiness often prevails in their design.

After I bought a minivan, everything seemed to go well until I found myself running out of gas. After pulling into a filling station, I wanted to open the cover of the fuel tank -- and saw nothing among the forest of anonymous control buttons and levers that would open the fuel tank.

There was nothing to do but get out the 300-page instruction book. However, nothing in the table of contents or the index had any such pedestrian word as "fuel" or "gas." Eventually -- and it seemed like an eternity at the time -- I finally stumbled across something in the instruction book that revealed the secret identity of the lever that opened the fuel tank.

There was ample space on the lever for 4 letters for "fuel" or 3 letters for "gas."

There is a certain newspaper whose outstanding editorials I read every day, usually on my iPad in the morning, since I don't get the paper edition until evening. At one time, it was equally simple to find the editorials in either edition. In the paper edition I just opened the editorial page, and on the iPad I simply clicked on the word "editorial" and the editorials appeared. But then electronic "improvement" reared its ugly head.

In the new electronic version, all kinds of items are grouped under all kinds of titles -- none of these titles including "editorials." After plowing through a long list of items, I discovered the new alias for editorials. It was "Issues and Insights."

I wish someone would issue some insights to engineers designing computerized products and services.


TOPICS: Business/Economy; Computers/Internet; Science; Society
KEYWORDS: engineers; english; technobabble; technology
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1 posted on 01/05/2016 9:03:27 AM PST by SeekAndFind
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To: SeekAndFind

Try reading the cr*p that comes from any of our so-called lib arts academic types.

At least the engineers make things that work (software engineers excepted).


2 posted on 01/05/2016 9:04:54 AM PST by Da Coyote
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To: SeekAndFind

Too many companies ignore the “human engineering” aspect of the products that they sell. This wasn’t the case at all when ‘Boomers were growing up.


3 posted on 01/05/2016 9:08:41 AM PST by Pelham (Muslim immigration...the enemy is inside the wire.)
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To: SeekAndFind

To turn on my phone, I hit the ‘off’ button. To turn off my computer, I click the ‘on’ button. These things can’t reflect stupidity - they are the manufacturers showing contempt for their customers.

As for the article - they don’t put writing on the buttons because they want to use the same design world wide, and want to pretend that most of the world can’t understand English.


4 posted on 01/05/2016 9:09:47 AM PST by PAR35
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To: SeekAndFind

We have been going downhill ever since they replaced ‘On and Off’ with 1 and 0......................


5 posted on 01/05/2016 9:10:13 AM PST by Red Badger (READ MY LIPS: NO MORE BUSHES!...............)
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To: SeekAndFind

6 posted on 01/05/2016 9:10:55 AM PST by Red Badger (READ MY LIPS: NO MORE BUSHES!...............)
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To: SeekAndFind

Eschew obfuscation!


7 posted on 01/05/2016 9:11:23 AM PST by Bobalu (Even if I could take off, I could never get past the tractor beam!)
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To: SeekAndFind

I prefer it over Hindi or Mexican.


8 posted on 01/05/2016 9:11:26 AM PST by Resolute Conservative
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To: SeekAndFind

With sufficient synergy this sort of paradigm shift will be available real soon now. Configurations of grammatical constructs and identification of proper vocabulistic choices should be well within tolerances for engineers.
— an engineer


9 posted on 01/05/2016 9:12:46 AM PST by ClearCase_guy (I don't know what Claire Wolfe is thinking but I know what I am thinking.)
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To: SeekAndFind

Luddite.


10 posted on 01/05/2016 9:13:21 AM PST by SPI-Man (All four turning and burning! Herks rule!)
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To: SeekAndFind

I love Sowell, but perhaps he protesteth too much this time.

Even paper editions of newspapers shuffle stuff around and change names (Editorial sections are often re-named to Opinion and such).

And your car ignition switch isn’t labelled, either. But even if you only drive once a year, you should have an idea what to look for.

He might have a point about the fuel release lever, though.


11 posted on 01/05/2016 9:14:43 AM PST by Larry Lucido
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To: Da Coyote
At least the engineers make things that work (software engineers excepted).

He says, sending his message through a computer operating system (designed and written by software engineers), where it gets chopped up into packets in multiple layers of network protocols (designed and written by software engineers), transmitted over networks both wired and wireless using firmware (designed and written by software engineers), received by another computer using more layers of network protocols (designed and written by software engineers), delivered to another computer operating system (designed and written by software engineers), transferred to the Free Republic application (designed and written by software engineers), and displayed to the rest of us by more of the same (designed and written by software engineers).

And IT WORKS.

But this is impossible, because software engineers don't make things that work.

12 posted on 01/05/2016 9:15:07 AM PST by NorthMountain ("The time has come", the Walrus said, "to talk of many things")
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To: PAR35

It’s not the “on” button or the “off” button, it’s the power switch.

Just like the light switch on the wall ....


13 posted on 01/05/2016 9:16:18 AM PST by NorthMountain ("The time has come", the Walrus said, "to talk of many things")
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To: Larry Lucido
And perhaps car makers could agree on ONE place to locate the fuel cap. :-)


14 posted on 01/05/2016 9:17:05 AM PST by Larry Lucido
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To: Pelham
I once heard a great radio interview with a futurist who began his career as a "new product development assistant" for a major auto manufacturer. His job -- believe it or not -- was to get a job at Hertz or Avis car rental and spend his entire days making mental notes of how people interacted with their rental cars. This is how they would come up with new innovations that would be attractive to car buyers.

One good example he cited was the remote trunk opener. This was originally designed with rental cars in mind ... so a traveler with a lot of luggage could open the trunk without putting all the bags down and fumbling for the trunk key.

15 posted on 01/05/2016 9:17:16 AM PST by Alberta's Child ("It doesn't work for me. I gotta have more cowbell!")
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To: SeekAndFind

I’m in whole-hearted agreement with Sowell on this.


16 posted on 01/05/2016 9:18:22 AM PST by SharpRightTurn (White, black, and red all over--America's affirmative action, metrosexual president.)
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To: Larry Lucido
ONE place to locate the fuel cap.

Half of 'em put it on the right side of the car. The other half put it on the left. Convenient, actually, at the gas station.

17 posted on 01/05/2016 9:18:42 AM PST by NorthMountain ("The time has come", the Walrus said, "to talk of many things")
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To: ClearCase_guy

You should have a lawyer re-write that. You’ll need more bandwidth, though.


18 posted on 01/05/2016 9:18:57 AM PST by Larry Lucido
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To: Bobalu

Haha!


19 posted on 01/05/2016 9:19:38 AM PST by Ray76 (Vote Democrat. Vote Republican. Do the same thing over and over again. Expect change.)
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To: SeekAndFind

It’s not the engineers that decide how to label buttons.

Besides, what is the problem with ‘power’ to label a button that is dual purpose on/off?


20 posted on 01/05/2016 9:20:40 AM PST by TexasGator
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