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Think You Can Draw The Apple Logo From Memory? You Sure?
Forbes ^ | March 17, 2015 | Davd DiSalvo

Posted on 03/17/2015 7:53:11 PM PDT by Swordmaker

Pick any ranking of publicly traded companies, and year after year you’ll find Apple AAPL +1.73% in the top three worldwide. To say that its famous logo is ubiquitous is an understatement. It’s everywhere and then some. There’s a decent chance you’re holding it in your hand as you read this article. This is all true – but right now, without any help, do you think you could draw the Apple logo from memory?

If you’re like participants in a recent study on memory, you probably feel confident you could pull it off without peeking. But you may find, as they did, that it’s much harder than you think.

Researchers from the UCLA Memory and Lifespan Cognition Lab conducted a handful of studies to find out just how strong peoples’ memories are of extremely common things, like the Apple logo — things they see every single day, multiple times a day.

In the first experiment, they asked 85 undergraduate students (a mix of Apple and PC users) to draw the Apple logo from memory without any help. The researchers graded the drawings based on how well the participants positioned the leaf, the shape and location of the bite, and reproduced the overall shape of the apple. They also asked the participants how confident they were that they’d get it right.

The results: only one person drew the logo perfectly, and only seven drew it with just a few errors. The other 77 people couldn’t do it without major flubs, despite the fact that most of them said they were confident they could.

(Excerpt) Read more at forbes.com ...


TOPICS: Arts/Photography; Business/Economy; Computers/Internet; Science
KEYWORDS: apple; applelogo; memory
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If you’ve managed to avoid looking at the Apple logo while you’ve been reading this, take the researchers’ memory test and see how you do.
1 posted on 03/17/2015 7:53:11 PM PDT by Swordmaker
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To: ~Kim4VRWC's~; 1234; Abundy; Action-America; acoulterfan; AFreeBird; Airwinger; Aliska; altair; ...
Can you draw the Apple Label, or even remember what it looks like from memory? — PING!


Is this Apple's Logo?
Don't Peek, Ping!

If you want on or off the Mac Ping List, Freepmail me.

2 posted on 03/17/2015 7:56:53 PM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
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To: Swordmaker

I drew it perfectly...:)

LOL, don’t know if that is good or bad!


3 posted on 03/17/2015 8:05:21 PM PDT by rlmorel ("National success by the Democratic Party equals irretrievable ruin." Ulysses S. Grant)
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To: Swordmaker

I drew two leaves instead of one, and put the bite on the wrong side. I’m a Windows developer, so...


4 posted on 03/17/2015 8:09:35 PM PDT by Rebel_Ace (My wife told me to update my tag, so I did.)
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To: Swordmaker

Nope. The logo has a dimple at the top and bottom and a chomp out of the right side with a leaf pointing to the right.


5 posted on 03/17/2015 8:10:32 PM PDT by SkyDancer (I Was Told Nobody Is Perfect But Yet, Here I Am ...)
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To: Swordmaker
Think You Can Draw The Apple Logo From Memory?

Why would I want to do so?

6 posted on 03/17/2015 8:11:48 PM PDT by Harmless Teddy Bear (Proud Infidel, Gun Nut, Religious Fanatic and Freedom Fiend)
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To: All
Link to the entire study The Apple of the mind's eye: Everyday attention, metamemory, and reconstructive memory for the Apple logo

Don't scroll down until you've tried to draw the Apple Logo. Below is some examples of the results of the testees and the best of 85 attempts. It is in the center of the samples with a perfect score of 14.

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Some of the attempts of the testees at drawing the Apple Logo

Either they are really bad artists, or have very bad memories. The one on the lower Right looks like a bilious stomach. LOL! How did you do?

7 posted on 03/17/2015 8:13:10 PM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
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To: Swordmaker

Not important.


8 posted on 03/17/2015 8:13:13 PM PDT by Fungi (Evolution is piece by piece over billions of years. At what point did a precursor become a human?)
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To: Harmless Teddy Bear
Why would I want to do so?

Good question. . . but only 1 out of 85 tested got a perfect score and his attempt was pretty bad. I can do it, but then I am what might be termed an Apple Fanboy. LOL! However, the testees were a mix of Apple users and non-Apple users and it was amazing how poorly they did. What does that say about our visual memories.

I could also draw the Microsoft Logo from memory. . . but I used to do graphic art work for money. So that might have a lot to do with it. I remember what I see

9 posted on 03/17/2015 8:16:31 PM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
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To: Swordmaker
which one?


10 posted on 03/17/2015 8:17:13 PM PDT by smokingfrog ( sleep with one eye open (<o> ---)
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To: Rebel_Ace
I drew two leaves instead of one, and put the bite on the wrong side. I’m a Windows developer, so...

You weren't the only one.

11 posted on 03/17/2015 8:18:37 PM PDT by Swordmaker (This tag line is a Microsoft insult free zone... but if the insults to Mac users contnue...)
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To: Swordmaker
This study illustrates an old conundrum in memory and learning research: To memorize something, is repetition of exposure enough in itself, what about rehearsal, and is some active motivation (intention to memorize) required?
12 posted on 03/17/2015 8:22:56 PM PDT by hinckley buzzard
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To: Swordmaker

I know it like the back of my hand. Oh wait, I can’t draw that either.


13 posted on 03/17/2015 8:23:05 PM PDT by CrazyIvan (I lost my phased plasma rifle in a tragic hovercraft accident.)
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To: Swordmaker

14 posted on 03/17/2015 8:23:56 PM PDT by FredZarguna (Hail Hydra!)
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To: Swordmaker

Sheeeeyit. I can’t even draw a straight line with a ruler.


15 posted on 03/17/2015 8:25:42 PM PDT by Texas Eagle (If it wasn't for double-standards, Liberals would have no standards at all -- Texas Eagle)
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To: Swordmaker

16 posted on 03/17/2015 8:28:47 PM PDT by JohnBrowdie (http://forum.stink-eye.net)
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To: Swordmaker

I just got done chopping up a couple apples...seemed like the thing to do.


17 posted on 03/17/2015 8:32:35 PM PDT by logi_cal869 (-cynicus-)
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To: Swordmaker
Pshaw! Today's logo is a piece of cake! You want a challenge? Draw the original logo with the color bars!

Challenge...what year did the color stripes disappear? (Seems like yesterday to me). What was the fist product with the new single-color logo? Why was the color stripe logo "so bloody expensive"?

18 posted on 03/17/2015 8:33:23 PM PDT by ProtectOurFreedom (For those who understand, no explanation is needed. For those who do not, no explanation is possible)
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To: Swordmaker

The MS logo...funny, I cannot conjure up any image at all! And I use it every day. I can kind of see the Win 7 startup screen a bit.


19 posted on 03/17/2015 8:35:58 PM PDT by ProtectOurFreedom (For those who understand, no explanation is needed. For those who do not, no explanation is possible)
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To: Swordmaker
They could have made the test more confusing.

They had the choice of whether the leaf points left or right (2 choices), whether the bite mark was left, right or missing (3 choices) and whether the bottom was indented or not (2 choices) for a total of 12 combinations. Add a two leaf and no leaf choice, a stem option, a couple different bite depths and you are up to 80 different choices.

20 posted on 03/17/2015 8:46:16 PM PDT by KarlInOhio (Darth Obama on 529 plans: I am altering the deal. Pray I don't alter it any further.)
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