It pairs with microwave burritos: 7-Eleven to begin selling ‘Game Day,’ its own beer brand

MSNBC ^ | 04/20/10 | Michelle Locke

[OldDeckHand]

BERKELEY, Calif. - Quick, what's the third-largest beer retailer in the U.S.? Chances are you didn't know it's 7-Eleven. Now, the convenience chain is getting a step closer to the suds it sells, rolling out a store-brand beer billed as a premium brew at a budget price.

The launch, happening this month at stores nationwide, aims to take advantage of the current economic downturn — a long, cold one for beer sales.

"We're really working back from the customers' needs," said Dan Skinner, 7-Eleven category manager for alcoholic beverages. "They're looking for exceptional quality at a value price."

[OldDeckHand]

Well, that should be delicious. /s

Finally, a reason to stop drinking. I've needed one desperately since November 4, 2008.

[TexasTransplant]

If it comes in a Lawnmower Green can with a born on date and is really really cheap... I’ll set up an extra Ice Chest for beer moochers ... color me IN

TT

[rickmichaels]

"They're looking for exceptional quality at a value price."

If only we got this from politicians.

[martin_fierro]

[mowowie]

Does it come in Super-Gulp size?

[Drew68]

The launch, happening this month at stores nationwide, aims to take advantage of the current economic downturn

If I'm ever too poor to buy decent beer, I'll switch to malt liquor so I can get really sloshed and forget how much of a loser I became.

[Jack Hydrazine]

(Parody of Stairway To Heaven by Led Zeppelin)
(Written and performed by Mark Jonathan Davis)

There’s a lady who goes
To the store that won’t close
And she’s shopping at 7-Eleven
Down the aisle she sees
Ding-dongs, beer, and Friskies
And a Snickers really satisfies her
Ooooh make my Slurpy

If there’s a penny on the counter
You can use it
Please pay inside before pumping gas
Dear Lebanese cashier how I wish
You spoke English
I just bought a Big Gulp from Achmed...Achmed

“Greetings! Perhaps you would be enjoying a beef jerky with your purchase of Hustler magazine. Do you require a spoon straw?”

And you will find one down the road
Coffee and cigarettes to go
Twinkies from here to Tokyo
They’ve been robbed eight times in a row
And the fluorescent lights glow
Microwave your burrito

And she’s shopping at 7-Eleven

http://www.youtube.com/watch?v=3ZhjIL4BwRU

[OldDeckHand]

"If I'm ever too poor to buy decent beer, I'll switch to malt liquor so I can get really sloshed and forget how much of a loser I became."

As a retired sailor, I'm always looking for cheap beer. Sure, I love imports, but I can't spend $18 a 12-pack. I've taken to drinking Budweiser "American Ale". It has a decent flavor and it's only about 2/3rds the cost of most imports or micro-brews. But, I'll turn the electricity off before I start buying malt-liquor. I can only stoop so far.

[airborne]

As a retired sailor, I'm always looking for cheap beer. Sure, I love imports, but I can't spend $18 a 12-pack

If you're near a PX, (I am) I'm buying Bud cans in a 30 pack for $20.93

It's not imported, but it is affordable.

[mylife]

It dosent look like a bargain.

[SamAdams76]

Those are 24oz cans so that actually works out to about 85 cents a can (based on 12oz). That puts it in the "cheap beer" category.

When I was younger and in the Marines, I used to drink a lot of cheap beer. Old Milwaukee, Meisterbrau and Schlitz. Now I can't touch the stuff without gagging.

I remember at the time (early 1980s) that Coors beer was a novelty because it was only available in certain western states. It was considered a big deal if you were able to get your hands on a can of it.

Pilsner Urquell is my beer of choice these days with an occasional taste of my namesake Sam Adams Lager.

With 7-Eleven putting out their own beer, Can Wal-Mart and Target be far behind?

[Tainan]

7-Eleven beer ping

[mylife]

85c a can aint cheap. You can buy Bud, Miller or Coors for that.

[mylife]

Walmart was to do a boxed wine.

I don’t know if that materialized.

[GOP_Raider]

Beer Ping!

A low to medium ping list aimed at all of us who, well, love our beer…

FReepmail rzeznikj at stout or GOP_Raider to be added or struck from the list…

[octex]

I’ll give the 7-11 beer a taste test, but I can’t even think of where a 7-11 is located anywhere near me.

When in High School in the late ‘50s, we could get 3 quarts of Grand Prize for 99 cents! There was also something called Cold Brau that sold for $2.98 a CASE! Big sellers for the teen market at the time. ....When in USN in the Med in ‘61, the beer of choice ashore was Heinekens, because American beers were more expensive. Sailors making only $80 every two weeks were frugal.

After the Navy, I was a Bud drinker for many years until Miller Lite hit the market and I switched. I have been drinking the Miller brand Milwaukee’s Best Light for many years now and it tastes just like Miller Lite, but is priced for the lower end market; running near $16 a case at Wal-Mart.

I recall when Coors first came out. I worked for an airline at Love Field in Dallas and we had flights to Albuquerque and Santa Fe. When the flights returned to Dallas, the planes would have a dozen or so cases of Coors that had been bought by the Pilots and Attendants. Never cared for Coors or Bud Light, as they both just taste like slightly flavored water, but the women seemed to like them.

[wastedyears]

I imagine 7-11 could take a small hit by actually contracting a few breweries to make something half-decent, at a really great price.