As a retired sailor, I'm always looking for cheap beer. Sure, I love imports, but I can't spend $18 a 12-pack. I've taken to drinking Budweiser "American Ale". It has a decent flavor and it's only about 2/3rds the cost of most imports or micro-brews. But, I'll turn the electricity off before I start buying malt-liquor. I can only stoop so far.
If you're near a PX, (I am) I'm buying Bud cans in a 30 pack for $20.93
It's not imported, but it is affordable.