If I'm ever too poor to buy decent beer, I'll switch to malt liquor so I can get really sloshed and forget how much of a loser I became.
As a retired sailor, I'm always looking for cheap beer. Sure, I love imports, but I can't spend $18 a 12-pack. I've taken to drinking Budweiser "American Ale". It has a decent flavor and it's only about 2/3rds the cost of most imports or micro-brews. But, I'll turn the electricity off before I start buying malt-liquor. I can only stoop so far.