When I was younger and in the Marines, I used to drink a lot of cheap beer. Old Milwaukee, Meisterbrau and Schlitz. Now I can't touch the stuff without gagging.
I remember at the time (early 1980s) that Coors beer was a novelty because it was only available in certain western states. It was considered a big deal if you were able to get your hands on a can of it.
Pilsner Urquell is my beer of choice these days with an occasional taste of my namesake Sam Adams Lager.
With 7-Eleven putting out their own beer, Can Wal-Mart and Target be far behind?
85c a can aint cheap. You can buy Bud, Miller or Coors for that.
Walmart was to do a boxed wine.
I don’t know if that materialized.
I’ll give the 7-11 beer a taste test, but I can’t even think of where a 7-11 is located anywhere near me.
When in High School in the late ‘50s, we could get 3 quarts of Grand Prize for 99 cents! There was also something called Cold Brau that sold for $2.98 a CASE! Big sellers for the teen market at the time. ....When in USN in the Med in ‘61, the beer of choice ashore was Heinekens, because American beers were more expensive. Sailors making only $80 every two weeks were frugal.
After the Navy, I was a Bud drinker for many years until Miller Lite hit the market and I switched. I have been drinking the Miller brand Milwaukee’s Best Light for many years now and it tastes just like Miller Lite, but is priced for the lower end market; running near $16 a case at Wal-Mart.
I recall when Coors first came out. I worked for an airline at Love Field in Dallas and we had flights to Albuquerque and Santa Fe. When the flights returned to Dallas, the planes would have a dozen or so cases of Coors that had been bought by the Pilots and Attendants. Never cared for Coors or Bud Light, as they both just taste like slightly flavored water, but the women seemed to like them.