Posted on 09/11/2019 1:40:56 PM PDT by Tolerance Sucks Rocks
The idea behind fast food is speed and efficiency. When it comes to fast-food chains, McDonald’s is always on the cutting edge of getting people fed quickly—too quickly, some say.
In the rush to gobble down food, much of the joy of eating is lost. Fast food is a soulless commodity that neglects the spiritual appreciation of flavor and taste. It can turn what should be a dining place into a biological fueling station.
The bad news is that it has just gotten worse.
Just when you think the fast-food giant has reached a peak of efficiency, it comes out with something that challenges the existing order of things. These changes supposedly adapt to new consumer demand for speed and efficiency.
The next new thing is called McDonald’s to Go. It has just opened several locations in England including one on the fashionable Fleet Street in the heart of London. It will presumably roll out to other places if it proves popular.
The new format strips the bare bones down to the barest bones. No humans are allowed to take the orders of hungry consumers upon entering. Technology dominates everything as interaction with machines is the rule. Promoters call it the best thing since the drive-thru was introduced in the seventies.
What you won’t see at the new McDonald’s to Go are any dining facilities. The new format is exclusively take-out. There are no tables, chairs or any decoration at the locations. The walls are gray and expressionless to get the customer in and out as quickly as possible. Even the storefront outside is bare with minimal signage beyond some small yet familiar golden arches.
(Excerpt) Read more at tfp.org ...
I remember those hamburgers. I considered them a cheap imitation of a hamburger. My choice of hamburger was the Dairy Queen hamburger with a Dilly Bar, of course. I remember the hamburgers when they were cooked on a griddle. Nice and juicy.
Yes, I noted the hand-held scanners just two days ago.
A nice improvement. Much quicker.
But you can’t beat Aldi as far as speed at checkout. It’s an incredible grocery store concept. Minimal employees, but you generally get fast service at checkout.
“But you can’t beat Aldi as far as speed at checkout.”
Costco.
Don’t think I’ve ever actually been in a Costco. I’ll check it out... thanks.
Automats are nothing new.
They were definitely a cheap imitation of a real hamburger. “Where’s the beef?” I asked way back then — even before that became a commercial.
If they made 1 dollar an hour they would still automate. This is NOTHING to do with the minimum wage.
When McDonalds started microwaving everything all the flavors were lost.
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