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Posted on 08/02/2025 6:07:47 AM PDT by Libloather
The Jaguar CEO is stepping down months after leading a controversial "woke" rebrand campaign for the auto company.
Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the luxury car company and serving as CEO for three years, a spokesperson for the automaker announced on Thursday, Reuters reported.
The British car brand turned heads last year with its release of a new ad, which featured a reimagined logo under the slogan "Copy Nothing."
The ad featured androgynous models in brightly colored, over-the-top outfits, including one man wearing a dress, along with other slogans such as "create exuberant," "live vivid," "delete ordinary" and "break moulds."
The ad did not feature a car throughout its entire 30-second run.
The video blew up on social media, drawing tens of thousands of comments and nearly 47 million views in 24 hours.
Shortly after the ad premiered, X users piled onto the company for releasing what they called a "Bud Light 2.0" campaign by appearing to focus on wokeness and modernism over selling cars.
"This just made me want to sell my Jaguar and I don’t even own a Jaguar," conservative corporate activist Robby Starbuck joked.
Columnist Jon Gabriel wrote, "This is so the wrong timing for this. I can understand the C-suite being conned into this in 2022, but you have completely misread the moment. Bud Light 2.0."
(Excerpt) Read more at foxbusiness.com ...
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....and the colors of the cars. Hideous.
Rolls engines are damn good. At least they were.
When I was a child, I was bowled over by the Jaguars of my friend’s father! Man! Were they gorgeous! I couldn’t wait to grow up and get a Jaguar of my own! I never got around to it. Now the whole idea gives me the creeps. The mould-breaking Jaguar execs saved me lots of trouble and expense. I’m downright grateful.
I know how you feel, Woof, but never forget (though I know you need no reminder): It’s best to face a painful truth; the consequences of not facing it will be even more painful.
Truth there, Beast.
I do tend to escape into the past, and re-entry is sometimes hard. I’m 64, and was raised in the sticks outside a rural but prosperous ag town of maybe 2,000. It was in many ways actually like living in Mayberry, surrounded by family, shirt-tail cousins, and ‘friends of the family’. Made the mistake of watching the first episode of the Andy Griffith Show last night: I remember that world; those people; that loving humanity that is so very rare these days. I try to recreate it every chance I get, and will never give up. To your point, though, it’s true that some have taken advantage of my nature over the years.
Alissa Heinerscheid.
Lt. Commander Data?
Sales down 97%
This baboso shouldn’t get a job even at Mickey D’s
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