Posted on 05/09/2024 1:28:58 PM PDT by Morgana
Just over one year following Bud Light’s terrible decision to hire transgender influencer and professional toddler Dylan Mulvaney to promote its once pro-America beer, the company's sales are plummeting.
Again.
According to the first-quarter earnings report released Wednesday, Anheuser-Busch, Bud Light’s parent company, has decreased 9.1% in revenue in the U.S. The news comes more than a year after Mulvaney dressed up as a wannabe Katherine Hepburn with black gloves, pearls and red lipstick in an attempt to help Bud Light sell more beer. Mulvaney was also gifted a custom Bud Light can with his face printed on it, which he drank in a bathtub before posting a video of it to social media last April.
Given that the beer is usually consumed by pro-America, country-lovin’ men, the fake girl’s attempt backfired. Bud Light ended up being canned by millions of drinkers across the country and ended up costing the company more than $1 billion in sales.
In February, Bud Light attempted to make a comeback with its Super Bowl ads focusing on patriotism and humor - but, as Fox Business pointed out, the company is “still suffering.”
Aside from the 9.1% decrease in revenue in America, “sales to retailers in the U.S. were down 13.7%” in the first-quarter earnings," Fox News reported. Essentially, distributors don’t want to buy Bud Light to sell because they know that consumers won't buy it!
As former Anheuser-Busch President of Operations Anson Frericks said, “They haven’t done a good job climbing out of this ditch at all,” when talking about how much the wokeness has failed Bud Light. “I think the biggest problem is that they’ve lost trust with their customers,” he added, “and they still haven’t gone out and personally asked for their customers to come back to them and until they restore that trust, I don’t think that this brand is gonna turn around and get back to growth anytime soon.”
Honestly, I agree with Frericks. Brands that get" woke" end up going broke, and true comeback stories are few and far between.
Related: Trans TikToker Dylan Mulvaney Becomes Bud Light's Newest Spokesperson - No, Really
Look at Disney, which started implementing more and more woke crap into its parks, branding and programing and now, is suffering immensely with lack of customer interest and buy-in. Doritos Spain hired a transgender freak to promote its chips and received a ton of pushback. Sports Illustrated recently adopted a more "body-positive" approach to its issue covers and ended up cutting tons of its employees due to the lack of revenue from the failed attempt at appealing to audiences. Even fashion brands that have attempted to gender-neutralize their lines have been canceled.
The truth is, people don’t want this woke crap ruining our perfectly good brands, and Bud Light is learning that the hard way.
We stood up and it was with our beer. They messed with our beer and they paid a price.
I go to stores now and on the end cap display? It’s NOT Bud Light it’s Modelo Especial.
I have not seen that but I was not in need of an ipecac.
Good grief they are shooting themselves in the foot.
Business school students will be shaking their heads when they read about this 50 years from now.. AB has done everything totally wrong.
So, a big broad shouldered guy walks into a bar and orders a beer, but he has a tiny head.......
Seriously, most Americans don't know what good beer is! After trying some real beers, many aren't going back to the piss swill that is Bud Light.
It was a dying brand. And then they pushed fast forward.
It was never a good beer; just an easy, cheap cooler filler.
There was a little more to it than that. According to the stories I read Mulvany was also paid $185,000 that somehow the media overlooked when they were parroting the "only one can" excuse. This was no one-off, it was an aborted campaign.
The brand isn't done but its pre-eminence is, and I don't see it ever returning. It took 20 years to climb that rope and one week to slide down it. Now the rope belongs to somebody else. Amazing story, really.
Faggotry and woke pervaloons don’t sell product. I am shocked.
Like a lot of woke crap,
Bud light and their whole woke company along with ALL companies pushing woke shit can kiss my ass and will Never get a penny from me.
Hear me Disney
Agreed, it’s a classic, the antithesis of the Clydesdale Team.
Sure we do.
It is very hard to choke down 20 or 30 high quality beers.
The top photo, yikes. Acceptance by the ‘roid-monsters, doesn’t get any better than that, eh?! Nice touch with the bedroom eye too.
I was asking my kid yesterday how Bud Light’s doing nowadays. Now I know. HALLELUJAH!
I guess Peyton Manning wants to show the world that he’s a faggot.
Yes, he was trying (and failing) to look like Audrey Hepburn.
DS1 who likes beer unlike the rest of us, has started drinking Shinerbock all the time.
“A lot of their former customers tried other things”
Does Budweiser have another light beer?
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