Posted on 01/25/2024 10:59:52 PM PST by Morgana
Bud Light is staging a comeback with the launch of a flashy new Super Bowl LVIII ad after the beleaguered brand suffered huge sales losses in the wake of its disastrous marking campaign with Dylan Mulvaney.
The beer brand, who is the official beer sponsor of the NFL, released a teaser of the commercial on Thursday which it said will expand its 'Easy to Drink, Easy to Enjoy' platform.
'The brand is back with a humorous spot introducing a new character to the Bud Light universe and some familiar faces from the platforms the brand has been passionate about for years,' said Bud Light parent company Anheuser-Busch.
Based on last year's Super Bowl advertising rates, the 60 second commercial could cost as much as $14 million.
The 12-second long preview starts with a close up on a quilted Bud Light jacket and a man with a mustache wearing sunglasses as Steppenwolf's Magic Carpet Ride plays in the background.
(Excerpt) Read more at dailymail.co.uk ...
(This wasn’t, to their minds, a mistake.)
Correct.
They’ll just remarket the abomination in a more subtle way.
None of them ever truly abandon “the cause”.
Which is all you need to know about Peyton Manning, Garth Brooks et al.
I remember the old Lowenbrau and Old Milwaukee ads. No diversity, no race mixed couples or kids, just friends having fun.
Bud Lite Indaloafers
‘Easy to Drink, Easy to Enjoy’ Hard to Swallow
What’s a “Super Bowl”? Oh, I remember, Bart Starr and all that!
Bud Light is swill
Yum. Sapporo
lol
Bud will NEVER got those customers back. The fact is Bud is warm piss. It was always garbage, but people are creatures of habit and having gotten in the habit decades ago of drinking Bud, most beer drinkers never even tried any of the innumerable better beers out there.
So when they decided to push this woke trans crap, people originally changed brands out of protest, but they will stay with their new choices after discovering they are much better!
Bud could come out strongly against woke and trans tomorrow and it wouldn’t change a thing. No one is going to come back to their garbage.
Easy to forget........................
That was a thing in 1968. What is their target audience? Octogenarians?.........................
“..Bud light...still tranny piss...”
...and IF you drink it, you’ll become a tranny supporter...or even worse, it will shrink your thingy to a little tiny nub and turn you into a full-blown tranny /s...LOL
just say ‘nope’ to all AB products, when you see an AB advert,just comment ‘nope’
just say ‘nope’ to all AB products, when you see an AB advert,just comment ‘nope’
and coke has never apologized for telling their employees to ‘act less white’ haven’t bought a coke product since
Won't work. Instead give away 14 million with an apology to former customers. That would be a start.
And instead of spending 14 million on this and 25 million elsewhere, we are going to give away our beer for the coming 6 months and hope our former customers will give us a second chance after our sincere apology, it won't happen again.
What Bud Light doesn’t get is that we have other choices.
Lots and lots and lots of other choices. I've happily moved to Labatt's Light and won't go back. What they also don't get is that it only takes a short time to accustom your taste to a new standard beer. That time has long past. And finally what they don't get is that "Bud Light" has it's own meaning now, like a "Lewinsky" and it will NEVER go away.
When I see Manning and Smith promoting Bud Light, I immediately think of them as child molesters.
Anyone who holds a can of Tranny Fluid is in fact a child molester, PERIOD! Full stop.
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