Posted on 08/01/2023 9:40:52 AM PDT by Morgana
The brewer of Miller Lite and Coors Light has reported a huge surge in sales as drinkers turn their backs on Bud Light after the Dylan Mulvaney debacle.
Molson Coors has reported its best quest revenue since a 2005 merger which brought Miller and Coors under the same umbrella.
The two beers' combined sales were 50 percent greater than Bud Light's for the April-June period.
Molson Coors is one of several brands to benefit after sale of Bud Light, which is owned by Anheuser-Busch, tumbled by around 30 percent following a backlash to its partnership with Mulvaney, a trans influencer. Modelo Especial overtook Bud Light as America's best-selling beer in May and June.
Distributors of Bud Light are concerned the beer will never bounce back and are now looking to other beers to claw back lost customers. Retail sales are down around 30 percent on last year following a boycott.
Roth analyst Bill Kirk said: 'We believe the market share shift away from Bud Light and towards Lite and Coors Light will be sticky and likely very profitable.'
Molson Coors said combined sales of Miller Lite and Coors Light were 50 percent higher than Bud Light in the first quarter. Bud Light beat both combined for the same period last year.
One executive at a beer distributor in Texas told the New York Post that customers have left Bud Light 'and that's how it's going to be'.
'I don't envision a big percentage of them coming back,' the exec said, adding that Coors Light and Miller Lite are 'very similar' and 'whoever is best at marketing' will win the customers who've shunned Bud.
(Excerpt) Read more at dailymail.co.uk ...
Miller Lite is closer to real beer than Coors Light. Still not sure if Coors light is more like beer than Mich Ultra but I’ll let other people figure that out.
There’s about 8 micro-breweries within 10 miles of me. Bud Light confirmed it for me - I will go to one of those before I buy almost any globalist corporate brand.
AB thinks the saying is “Get Woke Get Rich”. I guess they may be realizing their foolish mistake in skipping school the day they taught reading.
I love the downstream effect: being woke for a corporation proverbially doesn’t cost anything. “Go woke, get broke” isn’t usually true; effects of boycotts are usually transitory. But in this case we brought down the biggest selling product in its category and cost the company a vast fortune. Now the rest of the corporate cowards are going to be afraid, and that’s a very good thing
With multiple very similar brands, customers need a reason to switch. Bud gave them a reason.
There will be no reason to switch back, unless they go full Trump-supporting.
Despite billions lost, layoffs, a permanent diminished brand the one thing they refuse to do is issue a clear, simple apology. Yes it’s too late but that is how much they fear the LBGT mob.
Gillette is 30% smaller because of the boycott.
Target is smaller than it was.
Penney is gone.
Bb&b is gone.
We have a weapon.
We have the power of the pocketbook.
Let’s not forget the layoffs. AB is laying off regular workers while the psychopath CEO keeps his job after only making the problem worse. Trump should appoint an AG who will go after corporations and CEOs for breaching their fiduciary duty.
It was never gonna come back. I suppose they thought it was a boycott - but it isn’t.
It’s permanent.
In a way AB is like the Republican party. They will insult, spit at, smirk, curse and tell the customers/voters that make or break their product to go to hell and turn around and tell people who buy very little of their product or in the case of the Republicans, vote for them rarely if ever we love you, what can we do for you and never mind if we piss off our customers/voters, they don’t matter, to hell with them.
The GOP is getting the Bud Light treatment just at a slower pace than Bud Light. They lose more voters each election who just say what’s the point, they hate us and are worthless as a political party why bother.
Bud will rebrand bud light under some other name at some point…
They won’t kill the brand entirely but a “new” beer that’s basically the same thing will be launched
Gillette is 30% smaller because their parents on the Mach 3 expired.
Their lock on that market ended and their model of insane markup on blades was disrupted by folks who launched companies to compete once the patent protections expired.
Make no mistake the Mach III was an absolute game changer… but their attempts to push folks to newer 4 and 5 blade designs before the patents expired fell flat.
Buh-bye, PUDWEISER!
Aisle pallet of Bud light $16.99 per case not one case taken
Aisle pallet of Coors light $19.99 per case selling
There is always one.
On every single thread that pertains to the power of the boycott, and the success that they have, and that we can fight back with our pocketbooks, and win, there’s always one that will let you know that we can’t win.
That boycotts always fail.
That we are simply powerless over the PC crowd.
Looks like today, you are it.
Go away, we don’t need people like you.
Mr. Mulvaney caused many beer drinkers to ask themselves why they were drinking this weak quasi beer and to permanently transfer their allegiance to better brands.
I was watching an analyst last week when he said where the market share fight for Beer is 2-3%.
A fall of 28% is lethal.
Their losses are an acceptable loss in exchange for the greater goal of pushing the LGBTQ+ agenda. Some things are worth any price.
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