Gillette is 30% smaller because of the boycott.
Target is smaller than it was.
Penney is gone.
Bb&b is gone.
We have a weapon.
We have the power of the pocketbook.
Gillette is 30% smaller because their parents on the Mach 3 expired.
Their lock on that market ended and their model of insane markup on blades was disrupted by folks who launched companies to compete once the patent protections expired.
Make no mistake the Mach III was an absolute game changer… but their attempts to push folks to newer 4 and 5 blade designs before the patents expired fell flat.