Bud will rebrand bud light under some other name at some point…
They won’t kill the brand entirely but a “new” beer that’s basically the same thing will be launched
Bud Light has already successfully rebranded itself. This is what the media and AB don't yet understand. It's NOT a boycott. It is a successful rebrand, and consumers simply do not what what they rebranded to.
They won’t kill the brand entirely but a “new” beer that’s basically the same thing will be launched
This really doesn't matter. It took decades of programming and hundreds of millions of dollars to convince enough people to buy Bud Light to make it the #1 brand in the nation.
All of that has been completely flushed down the drain. I suspect that pushing "Bud Light 2.0" will be difficult, if not impossible for the company.