I love the downstream effect: being woke for a corporation proverbially doesn’t cost anything. “Go woke, get broke” isn’t usually true; effects of boycotts are usually transitory. But in this case we brought down the biggest selling product in its category and cost the company a vast fortune. Now the rest of the corporate cowards are going to be afraid, and that’s a very good thing
Gillette is 30% smaller because of the boycott.
Target is smaller than it was.
Penney is gone.
Bb&b is gone.
We have a weapon.
We have the power of the pocketbook.