Posted on 07/18/2023 11:52:45 AM PDT by Red Badger
On Monday, Ford announced significant price cuts for all versions of its electric F-150 Lightning pickup. The cheapest version of the Lightning will now start at about $50,000, a roughly $10,000 cut. All versions of the EV will get price cuts of at least $6,000 as Ford works to boost production this fall.
Ford claims their efforts to boost production and lower costs for battery minerals paid off.
Ford suggests they can’t meet the demand, but there is an EV bubble right now, and many unsold EVs are piling up on car lots. Companies other than Tesla have produced too many EVs and must move them. It’s supply and demand.
The company had increased the Lightning’s prices several times since its 2021 debut, citing supply constraints and sharply higher prices for the minerals used in the electric truck’s batteries. Ford has worked to increase production of the truck in recent months, with factory upgrades expected to triple its output set to be in place by fall.
CEO Jim Farley’s effort to boost production hasn’t been a smooth one. Ford sold just 4,466 Lightnings in the second quarter after a fire in a just-completed truck in February led it to shut down production for five weeks.
They are cool trucks, but there are issues.
At the time of its 2021 debut, the lowest-priced version of the Lightning – the work-truck Pro trim – was about $40,000. That price was increased several times, hitting about $60,000 in March.
The most expensive version of the Lightning, the extended-range Platinum trim, will now start at about $92,000, down from just over $98,000. [Oh, yippee!]
These EV cars and trucks are expensive, and in this economy, people aren’t going to buy them. They’re also not ready for long distances. Unless you’re talking Tesla, they aren’t selling like hotcakes.
Chester County in the late 60s and 70s was wonderful. I don’t recognize the place anymore. Sad.
One of my sisters lives in West Chester. It’s very nice area.
I’ll be there in a couple hours playing volleyball.
Biden’s policies are to the U.S. as Pol Pots were to Cambodia = must destroy all of what is to be rebuilt in their political image. Biden’s handlers know more about that than the idiot puppet Biden does.
I’ve owned numerous Ford trucks through the years. The next one is going to be a Toyota.
A “work truck” that can’t tow or carry anything of substance and get more than 100-150 miles at most range.
This is a fleet vehicle for companies with well defined and limited ranges.
I’m sure it will sell for a while, then the real
Limitations of battery powered cars which have not changed in over 100 years will
For example, most people who regularly pull a trailer hundreds of miles (a task an EV truck would be horrible at) get a large ICE truck anyway instead of a small ICE truck. People who buy a truck for that actual need wouldn't get an EV truck (unless it's to virtue signal or for the novelty).
Contrast that with people who use their truck mainly for commuting (like a car) but get a truck instead of a car for the every now and then weekend chores that are dirty or to pull a small trailer 30 miles once a month to go fishing. Those people tend to get smaller trucks to save on gas --- consumers who'd consider an EV truck the next time they buy a truck.
If they drop the price to $10K, I’ll buy one for no otehr reason than to resell it!
I’m sure Rivian will overtake and outsell Ford on trucks. Bwahahahha haha ha ah ha!!!
I honestly think they want them to fail.
I think they want a horrific economic depression, war, and then globalism rises from the ashes.
I well aware it sounds kooky, but I can’t seem to think of anything logical.
I believe they were hoping for branding. With Ford, the names “F-150” and “Mustang” have a reputation of manliness that they hoped would transition the consumer to embrace EV’s as Ford’s indulgence payments to escape regulatory purgatory. The same with Government Motors banking on the Hummer brand name.
Someone could really pull the chain of the car companies and others by offering “conversions” from EV back to gasoline or diesel engines. Of course as a hoax, as the real thing would be very hard to pull off.
It could include “testimonials” from “satisfied customers”, saying that their EV wasn’t worth a damn, but that their conversion no longer had unneeded and unwanted electronics and other gear, and had *better fuel mileage* than the car maker’s regular gas and diesel models.
It’s like they didn’t ask any real truck owners first.
An EV F-150 is like Impossible Meat to a real man.
Its not worth 10K. Video’s on Youtube tell the story.
I have a 6-cyl mid-sized pickup that's fine for the chores I work it with. In the past decade there's only once I rented a truck because my truck wasn't big enough (not counting renting a moving van to help family move). To me, that one time of having to rent the big truck is a practical expense to save on gas by using a smaller truck all the other times (including regular commuting before I bought the EV). So I'm not a big truck guy.
Even with that, I use my truck too often for heavy loads and trips ("heavy" being within the scope of my 6-cyl midsize truck) that are too heavy too far for an EV truck -- thus I won't get an EV truck. That's a practical example of how EV trucks such as they make them aren't ready for prime time. And I'm someone who doesn't hate EV's (my wife and I now have 28K miles on an EV car we've owned 13 months).
Gargantua pickups and SUVs dominate supermarket parking lots.
Moms need the extra cargo capacity. /s
There is a war on wild hogs in TX. Hogs are not losing.
Your way is logical for you. I have a Honda Accord, logical for me.
Like you said, no guy who uses his truck for work or long hauls is going EV.
I think I heard. It’s year round, no limit right?
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