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Bud Light Plummets To 14th Place Among Beers As Anheuser-Busch CEO Pleads For Consumers To Think Of The 65,000 Employees Impacted By Boycotts
Yahoo Finace ^ | July 10, 2023 | Jeannine Mancini

Posted on 07/10/2023 11:39:02 PM PDT by Morgana

As Bud Light, once a beloved contender among the country's favorite beers, spirals down to the 14th spot, the repercussions resonate far beyond the brand itself.

A recent YouGov survey reveals the decline in Bud Light's ranking, casting it below competitors like Pabst Bue Ribbon, Miller Genuine Draft and Miller Lite. This seismic shift in popularity jeopardizes the livelihoods of the 65,000 people whose economic well-being is intricately tied to Anheuser-Busch InBev's success.

Anheuser-Busch CEO Brendan Whitworth has taken full responsibility for the controversial promotion involving transgender influencer Dylan Mulvaney that caused sales to plummet. In an interview with CBS, Whitworth emphasized that he is ultimately accountable for the actions of the company, expressing concern for the people whose livelihoods depend on Anheuser-Busch.

"It's the impact honestly on the employees that weighs the most on me," he said.

Whitworth called on people not to punish the workforce but rather to attribute blame to him. He made it clear that he acknowledges the repercussions of the promotion and urged consumers to continue supporting Bud Light.

While Anheuser-Busch has attempted to downplay Mulvaney's role in its overall strategy, Whitworth confirmed that the company will maintain its partnerships without making any changes. He did not explicitly apologize for the collaboration with Mulvaney, despite some consumers demanding an official acknowledgment of the mistake as a prerequisite for restoring their patronage.

(Excerpt) Read more at finance.yahoo.com ...


TOPICS: Business/Economy
KEYWORDS: beer; budlight; getwoke; gobroke; queerbeer
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To: Nachoman

The 65,000:employees affected? This is like so many retailers going out of business due to stupid decisions by their leadership. What are we to do - shop at Bed Bath & Beyond to save their employees from BB&B’s foolish management decisions? It’s corporate Darwinism, play stupid games, win stupid prizes.

Hope Bud suffers more, could care less about that crappy beer.


61 posted on 07/11/2023 5:58:26 AM PDT by Made In The USA (Ellen Ate Dynamite Good By Ellen)
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To: Morgana

Like - drink to keep people employed!


62 posted on 07/11/2023 6:05:39 AM PDT by SkyDancer (My Talents Are So Hidden That Even I Can't Find Them ...)
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To: AndyTheBear
There is no boycott. You damaged your brand image.

Same. I'm not boycotting Bud Light, I just wouldn't be caught dead with one in my hand.

63 posted on 07/11/2023 6:31:45 AM PDT by Tommy Revolts
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To: Morgana

64 posted on 07/11/2023 6:32:29 AM PDT by budj (Combat vet, second of three generations.)
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To: Morgana

It was THE CEO’s job to think of the people FIRST, not us! Why is he still the CEO, you or I cost our company that kind of money, we’d be washing windshields at stoplights.


65 posted on 07/11/2023 6:50:29 AM PDT by ThePatriotsFlag (When Ashli Babbitt’s video-taped murderer Michael Byrd is indicted, I’ll start paying attention.)
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To: nickcarraway

Okay I blame Brendan Whitworth. He is one big class A f*ckup! There that was easy.

Now as for punishment, Brendan Whitworth should be dragged out of his big cushy CEO office and DRAWN & QUARTERED!

YOU Brendan Whitworth are solely responsible for this. Do the honorable thing.


66 posted on 07/11/2023 6:57:31 AM PDT by OHPatriot (Si vis pacem, para bellum)
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To: Morgana
Bud Light Plummets To 14th Place Among Beers As Anheuser-Busch CEO Pleads For Consumers To Think Of The 65,000 Employees Impacted By Boycotts

*YOU* think of those 65,000 employees. *YOU* created this.

*APOLOGIZE* for putting that sick f@ggot in your commercials. *BEG* people for forgiveness and swear you will *NEVER* put another sick little f@ggot into your commercials!

Tell the "gay" Mafia to go to h3ll, and stop trying to have it both ways.

67 posted on 07/11/2023 6:59:11 AM PDT by DiogenesLamp ("of parents owing allegiance to no other sovereignty.")
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To: Nachoman

I’m not punishing anyone. My CHOICE is to support the owner, brewmaster, and employees of my favorite local craft brewery.


68 posted on 07/11/2023 7:00:26 AM PDT by day10 (You'll get nothing and like it!)
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To: Morgana
Maybe the Anheuser-Busch people should have thought of the 65,000 Employees when they decided to take the company down that dark road into woke madness.
69 posted on 07/11/2023 7:15:19 AM PDT by Savage Beast (Going into debt is like taking the canoe out WITH the tide and coming back AGAINST the tide!)
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To: budj

I heard a rumor—Drinking Bud Light makes you Gay. Drink a few and your guy friends look more and more sexy and cool. Its a drug they put in the brew.


70 posted on 07/11/2023 7:31:07 AM PDT by Forward the Light Brigade ( Ride to the sound of the Guns!)
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To: Morgana

Why does whitworth survive? Why hasn’t someones just up the food chain at ambev called for his head on a pike?

Beer is mostly just beer if it passes a certain level of quality. Switching is easy. AB should know that. Loyalty is to brand and type, not the brew.


71 posted on 07/11/2023 9:08:11 AM PDT by Sequoyah101 (Procrastination is just a form of defiance.)
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To: Morgana

Rather cowardly using human shields. Par.


72 posted on 07/11/2023 9:11:39 AM PDT by Manic_Episode (A government of the government, by the government, for the government)
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To: odawg

If whitworthless takes full responsibility lets see him take full consequence.

Bye brendan?

Why is he still employed? CEOs are as interchangeable as beers. They are all just about the same.


73 posted on 07/11/2023 9:12:46 AM PDT by Sequoyah101 (Procrastination is just a form of defiance.)
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To: Nachoman

“Whitworth emphasized that he is ultimately accountable for the actions of the company, expressing concern for the people whose livelihoods depend on Anheuser-Busch.”

He should resign immediately if the Board of Directors does not have the cojones to fire him.

Anything less is just happy talk.


74 posted on 07/11/2023 9:14:38 AM PDT by cgbg (Claiming that laws and regs that limit “hate speech” stop freedom of speech is “hate speech”.)
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To: All

As TV commercials go, I liked it. It was positive and showed the human side of the company - the regular daily employees. I feel sorry for them because I suspect that many would not have favored the Dylan Mulvaney 1 year of girlhood campaign.

Having said all that, this is a commercial they should have done a few years ago. Anything they do know is an attempt to lead people away from what caused the problem in the first place.


75 posted on 07/11/2023 9:21:28 AM PDT by MplsSteve
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To: Morgana

Whitworth called on people not to punish the workforce but rather to attribute blame to him.

==

just words unless he steps down

he sounds like hillary


76 posted on 07/11/2023 9:23:39 AM PDT by joshua c (to disrupt the system, we must disrupt our lives, cut the cable tv)
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To: Morgana
Whitworth called on people not to punish the workforce but rather to attribute blame to him.

Fair enough. Admit that what you did was wrong. Resign in disgrace. Then, maybe, people will consider drinking your swill again.
77 posted on 07/11/2023 9:24:10 AM PDT by Antoninus (Republicans are all honorable men.)
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To: TexasM1A

“...Bud Light has never been good.”

Agreed. I’ve never cared for Bud Light’s taste. That’s why I don’t drink it. Regular Budweiser and Budweiser Select (before the changed the formula) are decent though.


78 posted on 07/11/2023 9:25:02 AM PDT by MplsSteve
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To: Morgana

“It’s the impact honestly on the employees that weighs the most on me,” he said.”

But he’s not worried enough to actually change what they’re doing.

L


79 posted on 07/11/2023 9:25:26 AM PDT by Lurker ( Peaceful coexistence with the Left is not possible. Stop pretending that it is.)
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To: day10

“My CHOICE is to support the owner, brewmaster, and employees of my favorite local craft brewery.”

You’re lucky if you have that option. In the Twin Cities, many of the craft breweries are run and staffed by people who would largely agree with Dylan Mulvaney and live on the “Orange Man Bad” mantra.


80 posted on 07/11/2023 9:27:46 AM PDT by MplsSteve
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