Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Bartenders say 'no one wants Bud Light at their event anymore' days after it was dethroned as America's best-selling beer following backlash from partnership with trans influencer Dylan Mulvaney
Daily Mail UK ^ | June 11, 2023 | Sophie Mann

Posted on 06/11/2023 3:37:58 PM PDT by Morgana

Bud Light's popularity continues to plummet as both corporate and personal events pivot away from featuring the Anheuser-Busch brand at their gatherings, according to the owner of a pop-up bar business.

Catarina Tucker, the founder of Barnastics - a mobile bartending company based in New Jersey- told Fox News there has been a 'significant shift' away from Bud Light among her clients recently.

In April, the Anheuser-Busch-owned brand became embroiled in controversy over a promotion it did with transgender influencer Dylan Mulvaney.

The company has since lost billions of dollars in market capitalization, and continues to be boycotted by tens of millions of former consumers.

This month, Modelo Especial dethroned Bud Light as the top American beer, as its sales have increased more than 15 percent from the same time a year ago.

The brand has been forced to buy back expired beer from wholesalers, and is contemplating how to deal with the people at every juncture of the sales lifecycle who are experiencing a loss of profits.

Though Tucker said the liquor stores she works with have yet to begin selling Bud Light at a discount, the consumer backlash has been tangible.

'[Demand for Bud Light] has plummeted completely. No one wants it at their event anymore,' she said.

'There are a couple clients that have expressed to me their feelings behind it, and it’s no longer popular.'

She said her customers, and consumers generally, are becoming more aware of whether the brands they support align with their personal and political values.

As a result, people are 'actively seeking alternatives to Bud Light, gravitating towards craft beers, specialty cocktails, and premium spirits.'

Tucker said she does not believe the brand will rebound in popularity any time soon.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS: Business/Economy
KEYWORDS: adiosmofo; beer; budlight; events; queerbeer; zacbrown
Navigation: use the links below to view more comments.
first 1-2021-4041-6061 next last

1 posted on 06/11/2023 3:37:58 PM PDT by Morgana
[ Post Reply | Private Reply | View Replies]

To: Morgana

I see it discounted. Really big stacks of it.


2 posted on 06/11/2023 3:42:00 PM PDT by Libloather (Why do climate change hoax deniers live in mansions on the beach?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: All

There so many options for beer that its easy to boycott it (and its not that great of a beer anyways).
It’s not like boycotting the NFL since its the only real option for football fans.


3 posted on 06/11/2023 3:42:11 PM PDT by escapefromboston (Peace, commerce and honest friendship with all nations, entangling alliances with none.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Morgana

American MSM is trying desperately to hide the carnage, especially since it is hitting regular Bud.


4 posted on 06/11/2023 3:42:58 PM PDT by CatOwner (Don't expect anyone, even conservatives, to have your back when the SHTF in 2021 and beyond.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Morgana

Why haven’t the Alphabet Mafia and all of its supporters stepped up to the plate and made up for the lack of sales? Are they not loyal people, prepared to drink an extra beer or two a day to support the company which took a big chance on them?

The only conclusion to draw is that these people only make demands on everyone, but are not there to back up those who stood up for them. Sounds rather narcissistic to me, but hey, who am I to say. My conclusion would be that there aren’t enough of them to consider important in my marketing, or they’re wishy washy customers who have no appreciation or loyalty. IOW....suckers! Let this be a lesson.


5 posted on 06/11/2023 3:47:08 PM PDT by JudyinCanada ( During times of universal deceit, telling the truth becomes a revolutionary act.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Morgana

Mark thr price up and send it to Garth Brooks.
He said he would sell it at his bars, no problemo!


6 posted on 06/11/2023 3:50:07 PM PDT by lee martell
[ Post Reply | Private Reply | To 1 | View Replies]

To: Morgana

Oh, that’s really too bad.


7 posted on 06/11/2023 3:55:34 PM PDT by immadashell (Save Innocent Lives: Ban Gun Free Zones)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Morgana

at last...people are speaking up....with their pocketbook...


8 posted on 06/11/2023 3:59:13 PM PDT by Sacajaweau ( )
[ Post Reply | Private Reply | To 1 | View Replies]

To: Morgana
"transgender influencer Dylan Mulvaney" Nonsense. False premise. Don't allow the left to set the playing field. No such thing as a "transgender." The guy is a male, a transvestite clown. "Influencer?" How? Please explain. This is nothing more than a mentally ill clown playing a monetary game.

“If there are no absolutes by which to judge society, then society is absolute.” Francis Schaeffer, How Shall We Then Live? (Old Tappan NJ: Fleming H Revell Company, 1976), p. 224.

9 posted on 06/11/2023 3:59:48 PM PDT by Fungi
[ Post Reply | Private Reply | To 1 | View Replies]

To: Morgana

The fact that Modelo is now the #1 beer in America should demonstrate the depth of the illegal immigration problem we have here in America.


10 posted on 06/11/2023 4:00:06 PM PDT by usafa92 (Donald J. Trump, 45th and 47th President of the United States of America!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Morgana

Aren’t trannies flocking to it in droves?

Oh well...


11 posted on 06/11/2023 4:00:35 PM PDT by sten (fighting tyranny never goes out of style)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Morgana

https://memes.getyarn.io/yarn-clip/69a8386c-ad64-4fb1-85e6-4805545c036a

https://www.youtube.com/watch?v=xTdfXvJdS-8


12 posted on 06/11/2023 4:01:34 PM PDT by frank ballenger (You have summoned up a thundercloud. You're gonna hear from me. Anthem by Leonard Cohen)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Morgana

I’d rather have a Zima.


13 posted on 06/11/2023 4:02:50 PM PDT by glorgau
[ Post Reply | Private Reply | To 1 | View Replies]

To: glorgau

Carlsberg.


14 posted on 06/11/2023 4:12:17 PM PDT by Fai Mao (Starve the beast and steal its food!)
[ Post Reply | Private Reply | To 13 | View Replies]

To: Morgana

Garth Brooks will still buy it.


15 posted on 06/11/2023 4:15:50 PM PDT by Recovering_Democrat
[ Post Reply | Private Reply | To 1 | View Replies]

To: Morgana

Was there not some report that they would discontinue the budlight line entirely?


16 posted on 06/11/2023 4:21:58 PM PDT by Lancerdancer
[ Post Reply | Private Reply | To 1 | View Replies]

To: usafa92

Modelo is actually a pretty good beer which is widely available as it is an InBev beer. IMO it will likely decline in quality while remaining same price. This seems to be the M.O. of InBev.


17 posted on 06/11/2023 4:23:10 PM PDT by Justa (If where you came from is so great then why aren't Floridians moving there?)
[ Post Reply | Private Reply | To 10 | View Replies]

To: usafa92

Yes. That is the understatement of the year.

I never even heard of Modelo until this AB BS.


18 posted on 06/11/2023 4:27:10 PM PDT by logi_cal869 (-cynicus the "concern troll" a/o 10/03/2018 /!i!! &@$%&*(@ -)
[ Post Reply | Private Reply | To 10 | View Replies]

To: Libloather

I wondered if they cut back production of it? Can they respond that quickly to drops in sales by shutting down production lines and repurposing them elsewhere, assuming other brands they make move higher?


19 posted on 06/11/2023 4:30:16 PM PDT by desertsolitaire ( )
[ Post Reply | Private Reply | To 2 | View Replies]

To: escapefromboston

“It’s not like boycotting the NFL since its the only real option for football fans.”

not exactly ... NCAA college football is far more interesting and far more exciting than NFL football ...


20 posted on 06/11/2023 4:30:22 PM PDT by catnipman (In a post-covid world, ALL "science" is now political science: stolen elections have consequences)
[ Post Reply | Private Reply | To 3 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-4041-6061 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson