Posted on 05/10/2023 5:43:27 AM PDT by Red Badger
Bud Light’s sales slump has seemingly started to impact other beverages under the Anheuser-Busch brand, according to reports.
Sales of Bud Light have fallen 23.4% compared to this time a year ago, according to The New York Post. The brand experienced a 21.4% drop in sales the week before, according to Bump Williams Data. Bud Light in-store sales have also reportedly dropped by over 26% in the week that ended April 22.
The backlash against Anheuser-Busch seems to be affecting beers outside of Bud Light.
Michelob Ultra, another successful beer brand under Anheuser-Busch, has seen their sales numbers erode in recent weeks, falling by 4.4%, according to Bump Williams Data.
Bump Williams claims that the company’s less prominent beer brands are also enduring sales slumps. Natural Light and Busch Light have both seen their sales numbers drop amid the Dylan Mulvaney backlash. Natural Light sales have declined 5.2% and Busch Light sales have declined 1.8%, according to Bump Williams.
Bud Light and Budweiser are the only beers in the U.S. top 10 that have dropped in sales, according to the New York Post.
“If Bud Light doesn’t fix its trend by the end of this month, it will continue to lose market share because it will lose Memorial Day. That kicks off the summer season,” Williams told New York Post, “There has to be a sense of urgency for InBev to correct these trends.”
Budweiser rivals have seen their sales numbers pickup amid the ongoing backlash after partnering with the transgender influencer Dylan Mulvaney. Miller Lite and Coors Light have picked up in sales, according to Beer Business Daily.
well boo effing hoo
“I was only trying to help.”
My suggestion is that Budlight immediately sign up a list of prominent transphobes like J.K. Rowling and Tucker Carlson to be its brand leaders. Muahahaha.
This is a hard time to be a non-beer-drinker.
But “boycotts don’t woooooorrrrrk,” say the sheep, NPCs and corporate shills.
Bud Light and Fix News are just two late examples of bad businesses getting smashed.
Fun to watch... especially the firings and layoffs.
AB should contact Natalie Maines for advice on how to recover from going woke.
That what people that want to boycott bud light need to be careful of......AB inbv has many brands that you may not even realize are owned by them.
Best to stick with imports or local micro brews.
Yes, I have considered starting again so I can boycott them...................
I didn’t think of that.
the bud boycott is getting the drumbeat treatment
constant coverage even without any real new information
we are in 6th week of 2q
6 weeks to go
2q could be a blood bath
One thing of this incident is corporate boards will listen when someone mentions what could happen if you go woke. They were afraid to even mention it or may have said it before but they will be listened to now.
Dylan, you better save that money.
imports?
how about Yuengling, America’s oldest brewery
ABInBev has just learned that they are not a commodity, but a luxury..........................
for many its an essential
but one with tons of competitors
Yes, people have now discovered that there are many other fine brews out there...........................
I’m a rum drinker, but hubby is a beer guy. He hasn’t had BL since our college days, but has had other AB-InBev beers. Since I’m the Chief Procurement Officer for our small organization, I’ve had to find out all the brands they sell, and make sure none of those are purchased.
I’m not stopping there. Any company that has sent free stuff to Dylan Mulvaney is on my “do not purchase from” list.
Absolutely as long as it’s known for sure it’s not in the AB family......Miller also, not that I was ever a fan.
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