Posted on 05/09/2023 8:06:29 PM PDT by Morgana
Yuengling has launched limited-edition red, white and blue cans to support veterans in a timely marketing move that positions the brand to scoop up Bud Light’s ex-customer base.
In a statement released Wednesday, the Pennsylvania-based brewer announced the release of the patriotic can “with military nonprofit Team Red, White & Blue (Team RWB) as part of the brewery’s Stars & Stripes program” to honor the nation’s heroes.
The cans, boasting a desert camouflaged print and Team RWB logo, made their debut on Yuengling’s Instagram page. “Our summer fit is back. Rock the Stars & Stripes with us,” the caption read.
Each can also boasts a QR code co-branded with Yuengling Lager and Stars & Stripes brand ambassador and American country music star Lee Brice. When scanned, the codes will allow beer drinker’s to watch Brice’s “More Beer” music video.
QR code scanners will also gain access to a virtual gift shop and will share more information about Yuengling’s July 9 free summer concert series, ticket giveaway to see Brice’s upcoming tour and ways to donate to Team RWB.
The ultra-patriotic initiatives are ever-present in Yuengling’s most recent press release, where chief administration officer Wendy Yuengling said: “As the oldest brewery in America, we are dedicated to supporting the U.S. military and are always seeking ways to further show our appreciation to those that protect our country’s freedom.”
(Excerpt) Read more at nypost.com ...
I never heard of it.
I thought it was Chinese.
But it’s not.
“ Yuengling is an Anglicized version of Jüngling, its founder’s surname and the German term for a “young person” or “youngster”.”
Oldest beer company in US.
Wake me when they have an IPA.
Works for me, good enough brew the past ten years.
Yeah, I used to think it was Chinese too. It sells pretty well here.
Yuengling is the oldest brewery in the US and they have always been non-Union.
Most American beers are German in origin.
Except maybe Billy Beer and right now I’d drink that over Bud Light any day of the week.
I was just coming to inform you that it was a company started by legal immigrants. :)
Carlsberg
Anheuser Busch will probably try to skirt the issue.
After all, they’ve been dressed-down several times now.
They will probably just accept it falling to fourth or fifth place if all other measures don’t work and hope for a long-term recovery.
Leinenkugel’s Original Lager Beer
They need to worry about complete US distribution first.
If I were ABs competition I’d be handing out coupons for a free six of my beer every time I saw someone not buying an AB beer. A lot of drinking is by habit, we get used to drinking a particular beverage, well start getting used to drinking something else.
Ping-a-ling a Yuengling (((PING)))
That’s a a guy, dressed up as a Sheila!!!
Yuengling has been my favorite beer for years.
The perfect alternative to Anheuser-WOKE.
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