Oh, wait. Never mind.
Posted on 05/09/2023 6:31:57 AM PDT by Morgana
Bud Light sales have plummeted even further after the brand CEO finally broke his silence on their disastrous campaign with Dylan Mulvaney.
Beer Business Daily commented that 'it's not pretty' for America's flagship brand and their parent company Anheuser-Busch after revealing the numbers for beer across April.
Anheuser-Busch volumes were down more than 12 percent last month, with Bud Light falling a staggering 21.4 percent.
Competitors of the Belgian-owned beer giant both saw their volume rise – with Molson Coors jumping 7.6 percent and Constellation 3.8 percent.
Yuengling took the tumbling sales of Bud Light in their stride, rising up 14.7 percent, while Miller Light had a spike of 12.8 percent.
Coors Light rose 10.9 percent, and Coors Banquet 20.5 percent – while Budweiser was also hit with the knock-on effect of the controversy by dipping 11.5 percent.
It comes after Global CEO of Anheuser-Busch Michel Doukeris blamed 'misinformation and disinformation' that was spread online for making people believe cans with Mulvaney's face were being rolled out for sale across the US.
He addressed the mass backlash over working with trans influencer Mulvaney, 26, for the first time in an earnings call with investors last week.
He added that the company is 'providing direct financial support' to the frontline workers impacted by the boycott.
Doukeris told the Financial Times over the weekend: 'People often talk about this topic in social media like noise.
'You have one fact and every person puts an opinion behind the fact. And then the opinions start to be replicated fast on each and every comment.
(Excerpt) Read more at dailymail.co.uk ...
Never a good idea to piss on your customers.
Anyone else realize that the beer industry is just an oligopoly like the auto industry is?
AB CEO is dumb as a rock.
ABinBev has yet to learn a hard lesson, they are not the only beer brewer in the world..................
Coors Banquet ? I never even heard of that one. I used to drink Coors lite and Miller High Life but now I’m more sophisticated I switched to Sam
Adam’s
Sorry, I can’t help but laugh...people exchanging one crappy beer for another crappy beer. SMH.
I’d love to be a fly on the wall of the private conversations of the Anhauser Busch board of directors must be having right now about their CEO.......
Dear Budwiser:
Dylan Mulvaney represents a movement that’s offensive.
Here’s a question for YOU corporate executives - What’s the difference between a ‘flasher’ exposing himself at a school bus stop - and a man (pretending to be a woman) exposing himself in the girl’s bathroom at a school or sporting event?
The answer is NONE - there’s no difference.
So if you wouldn’t put a flasher opening his raincoat in front of children on a beer can - YOU shouldn’t put Mulvaney on a can either.
There folks aren’t civil rights leaders they’re perverts.
Dear Budweiser:
Dylan Mulvaney represents a movement that’s offensive.
Here’s a question for YOU corporate executives - What’s the difference between a ‘flasher’ exposing himself at a school bus stop - and a man (pretending to be a woman) exposing himself in the girl’s bathroom at a school or sporting event?
The answer is NONE - there’s no difference.
So if you wouldn’t put a flasher opening his raincoat in front of children on a beer can - YOU shouldn’t put Mulvaney on a can either.
There folks aren’t civil rights leaders they’re perverts.
Calling ChatGPI. Some mindless, unimaginative scripts need writing.
When they blame “social media” they are parroting leftist talking points.
This company needs to go down—and down hard.
They are hopelessly out of touch with their about to be former customers.
So I’m talking to some of my blue collar neighbors yesterday and they said Steve stated he’s a Bud Lite man and will continue to drink it. They said ok, but only queers drink Bud Lite now.
Looks to me that customer loss will continue.
This news made my day!!!!
Gotta love it when people tell you that you didn’t see what you definitely did see.
Good news for the good guys/gals in Pottsville.
Its kind of amazing that this CEO has not seen Hollyweird’s depiction of crisis management from the many trashy dramas put out.
If he had, he would know that public relations is not really about donating an Xray machine to a children’s hospital. That is charity.
Public relations is about giving your customers, shareholders and employees the confidence that the management of the company is in good hands and that the objectives of those three groups are being balanced, not with social justice but with the mission of the success of a profit making business.
Even if they are white frat boys?
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