Its kind of amazing that this CEO has not seen Hollyweird’s depiction of crisis management from the many trashy dramas put out.
If he had, he would know that public relations is not really about donating an Xray machine to a children’s hospital. That is charity.
Public relations is about giving your customers, shareholders and employees the confidence that the management of the company is in good hands and that the objectives of those three groups are being balanced, not with social justice but with the mission of the success of a profit making business.
“the objectives of those three groups are being balanced”
Forget “balanced”.
It is too late for “balanced”.
A company is either with their customers or against them in the fight against the Pervert Cabal.