Posted on 05/03/2023 12:02:08 PM PDT by Morgana
ST. LOUIS — Anheuser-Busch is now telling retail customers that a recent controversy is just a tempest in a pint glass.
In a letter to wholesalers that was forwarded to some local bars and restaurants, the brewery addressed the backlash to a marketing campaign featuring transgender social-media influencer Dylan Mulvaney, which led to a steep decline in Bud Light sales over the last month.
“This was one single can given to one social media influencer,” the letter states. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”
Mulvaney, 26, posted a video on TikTok showing a can of Bud Light with her face on it that was given to her to celebrate her 365th day of girlhood. The video also showed her sipping a beer as part of March Madness, and she joked that she did not know which sport she was promoting.
A-B’s letter was forwarded to retailers, bars and restaurants by Grey Eagle, a Fenton-based company that distributes Anheuser-Busch products to a 14-county region around St. Louis. Grey Eagle does not distribute to the city of St. Louis, Jefferson County and parts of Washington and Iron counties.
Grey Eagle included a cover letter. “Anheuser-Busch did not intend to create controversy or make a political statement,” it said.
“In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval,” Grey Eagle continued in its letter. “Since that time, the lack of oversight and control over marketing decisions has been addressed and a new VP of Bud Light marketing has been announced.”
(Excerpt) Read more at stltoday.com ...
Humpty Dumpty sat on a wall,
Humpty Dumpty had a great fall;
All the king's horses and all the king's men
Couldn't put Humpty together again.
uh oh
they seem to be ashamed of dylan
HRC better not find out
Indeed.
Almost sounds like they threw Dylan under the bus.
NO! It is the leftist, wokeist, marxist battle against the values of our country.
oh
now they are blaming an unnamed outside agency
more squirming
Idiot. It’s not the Bud Light. It’s the ESG Woke juggernaut assaulting every aspect of our lives. It’s not the brand of tea being dumped in the harbor. It’s the merchants of the king being protested with this mess of their own creation. We do owe Budweiser a great debt of gratitude for giving the masses a platform to communicate.
He did an ad that was posted online. I think it was more about that then the cans. Also, has it ever been determined how much money they gave him?
Then what was it?
So this was not officially part of a marketing campaign.
This was not officially meant to make any political statement.
This was done by an outside firm, who did all this without the knowledge or approval of management.
We are being asked to believe a string of highly questionable statements, in order for this to be believable.
Don’t care, never buying AB again.
Keep digging AB-
They really and truly don’t get it.
This will be taught in Biz School for decades-
“How to Kill a Business”
The dissembling in AB is astounding. “A single can.” How tone deaf can they get?
Wow. A-B took a few weeks to decide to tell their consumers they’re stupid.
Oh, dear! And it took only one straw to break the camel’s back.
There is just so much most of us “can” stand seeing the glorification of mental disease. A-B made a poor choice.
Beer cans are “decorated” with ultra-fast drying inks. If you knew how a can decorator works — especially how incredibly FAST they are — and how a “necker-flanger” works, you would know how extremely unlikely this story from A-B is.
Now that I remember watching Dylan’s videos, he had a bunch of cans with his face?
“Anheuser-Busch is now telling retail customers that a recent controversy is just a tempest in a pint glass.”
Keep digging AB. You are going to get it from all sides as your market share continues to shrink.
Apologize and promise never to do it again. There’s a small chance that will somewhat work
A few weeks? They have been telling us that for 32 days now!
They weren’t counting on the influence going in the wrong direction.
They think any publicity is good publicity.
Screw ‘em!
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