So this was not officially part of a marketing campaign.
This was not officially meant to make any political statement.
This was done by an outside firm, who did all this without the knowledge or approval of management.
We are being asked to believe a string of highly questionable statements, in order for this to be believable.
Not only does A-B management have a bad case of the woke virus, but they think consumers are stupid too. Their story is about as plausible as some 16 year old explaining why it is OK for him to be home late, clearly drunk, and with empty beer cans in the car because he was just working as an extra in a Budweiser commercial.
Nobody with any brains at all will believe the story.
And the 'outside' firm broke into the brewery in the middle of the night - started the production line and bottled the six pack?
A-B should take the issue to court—sue every person involved for billions in damages.
The discovery by both sides would be fun to watch.
To be fair, the CEO is a lying psychopath ex-CIA guy. Plausible deniability.