“Anheuser-Busch is now telling retail customers that a recent controversy is just a tempest in a pint glass.”
Keep digging AB. You are going to get it from all sides as your market share continues to shrink.
Apologize and promise never to do it again. There’s a small chance that will somewhat work
It’s too late to apologize.
Once you lose a customer in this business they are gone. They will stay with a new beer company and never go back. The image of Dylan is burned in their heads ever time they look at a Bud Light. I never drank it and I can’t look at it with out seeing his ugly face.
Mark my words. The federal government will be backing their losses.