Posted on 04/14/2023 7:01:00 AM PDT by Red Badger
* Alissa Heinerscheid was spotted near her $7.5million Manhattan home amid the backlash
* It is the first time the vice president of Bud Light has been seen in public since the disastrous move
* She told a business podcast on March 30 she wanted to trade the brand's 'fratty' reputation for 'inclusivity'
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Bud Light's marketing executive has broken cover for the first time after the brand lost $6billion in just six days after using trans influencer Dylan Mulvaney for their campaign.
Vice President Alissa Heinerscheid, 39, was spotted leaving her $7.5million Manhattan apartment close to Central Park – flanked by two men who appeared to be her security.
When approached for comment on the fiasco at the brewing giant by DailyMail.com on Thursday she said: 'No'.
It comes after insiders revealed that 'no one at a senior level' at Anheuser-Busch was aware of the partnership.
The decision to include Mulvaney in the campaign was taken by a 'low-level marketing staffer,' two sources close told The Daily Wire.
The partnership was undertaken by 'some low-level marketing staffer who helps manage the hundreds of influencer engagements they do and was a 'mistake'.
Heinerscheid lives at the three-bed and three-and-a-half bath overlooking the park with her husband, Henry, 40, and three children.
She was appointed to the role in July and has been blamed for the backlash against the brand for using Mulvaney to plug the beer.
She had a brief conversation with doormen at the building before making the walk to a nearby hotel, happily chatting to two men who met her at the door.
In pictures taken by DailyMail.com the marketing executive can be seen laughing and smiling despite the backlash the company is facing.
(Excerpt) Read more at dailymail.co.uk ...
most people would be fired for a mistake worth just a few thousand dollars, much less billions in lost revenue.
Someday, this may be required reading in any business school on what not to do. It makes New Coke look like a minor “oops”.
I wonder if any other heads of advertising are taking notes on all this...
The link was right earlier. Now you can’t even find this article of the DM website with a search of Bud Light. It’s been pulled!
https://www.dailymail.co.uk/home/search.html?sel=site&searchPhrase=Bud+light
A few billion here, a few billion there - pretty soon you’re talking about real money [;o)~
Heinerscheid? Isn’t that German for dirty butt?
Heinerscheid? Isn’t that German for dirty butt?
Heinerscheid? Isn’t that German for dirty butt?
A bunch of cowards.................
I bet there was some legal threat coming their way. They didn’t get permission to publish those photos or something.
Do these kids own any nice slacks or do they only wear those Black stockings?
Probably so, or InBev is a major advertiser................
Maybe. I’m betting because Alissa H is pretty much considered a private person, they needed to get permission to post those photos.
Once when my son was at a public autograph session for some local sports team, he was videoed with the player getting the signature. The TV station rep had to get my permission to run it on the air. My son was a star for the next morning at school. He was a regular kid by lunchtime; his celebrity had already worn off. LOL.
"Beer For My Horses" (song link) |
That’s one expensive piece of fruit.
She made $1.5million last year per SEC filings and has a salary of $590,000.
Good thing I’m not a beer drinker. If I do its usually a Coors Light but they have gone woke to. All that beer and hitting the head every 5 minutes to P! I’ll enjoy a glass of Cab.
An $8 mil apartment would be out of reach for a $1.5 mil income, particularly with a salary of only $590,000 (you can’t depend on bonuses in that they disappear in bad years). The maintenance alone would be massive. Her husband, being in private equity, probably makes significantly more.
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