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Ford’s $90,000 Lightning Cripples Sales
24/7 Wall St via MSN ^ | 8/10/2022 | Douglas A. McIntyre

Posted on 08/11/2022 7:10:29 AM PDT by logi_cal869

The Ford Motor Co. plan was to use its installed base of millions of gasoline-powered F-150s as a large pool of potential buyers for its electric F-150 Lightning. The Lightning was competitively priced, which means it had another advantage. Some of the support of Ford’s share price was based on this strategy, as the leading edge of the transformation of the company into an electric vehicle (EV) powerhouse. Sharp increases in the price of the Lightning may undermine those plans.

Ford’s public relations executives like to bury bad news in their press releases. A prime example is the latest one, which yells, “FORD F-150 LIGHTNING STANDARD RANGE INCREASED TO EPA-ESTIMATED 240 MILES; INDUSTRY-FIRST PRO TRAILER HITCH ASSIST NOW AVAILABLE; ORDER BANKS RE-OPEN WITH UPDATED PRICING.” The practice is embarrassing. The important part of the news was that the price of the pickup would rise by thousands of dollars because of component costs.

(Excerpt) Read more at msn.com ...


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The new price makes the Lightning expensive by full-sized pickup standards and could thus harm demand, and perhaps harm it significantly.

The top of the line Platinum Extended Package will now cost $96,874.

*cough-cough*

1 posted on 08/11/2022 7:10:29 AM PDT by logi_cal869
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To: logi_cal869

Are they free with the Inflation Reduction Act?


2 posted on 08/11/2022 7:13:03 AM PDT by cp124 (80% of everything is fake or a lie.)
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To: logi_cal869

Nearly $100,000 for a Ford pickup?

They need to fire some people.


3 posted on 08/11/2022 7:13:15 AM PDT by blueunicorn6 ("A crack shot and a good dancer” )
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To: logi_cal869; Oldeconomybuyer

But wait!
There’s more!
The government will subsidize part of that cost...[whisper, whisper, whisper]...WHAT? they aren’t doing that anymore?

Never mind.


4 posted on 08/11/2022 7:13:38 AM PDT by Cletus.D.Yokel (Islam is NOT a religion of any sort. It is a violent and tyrannical system of ruling others.)
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To: cp124

Just show your zero/biden party card. /s


5 posted on 08/11/2022 7:14:07 AM PDT by logi_cal869 (-cynicus the "concern troll" a/o 10/03/2018 /!i!! &@$%&*(@ -)
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To: logi_cal869
...STANDARD RANGE INCREASED TO EPA-ESTIMATED 240 MILES...

And the chocolate ration was increased to 20 grams!...............All praise Big Brother!....................

6 posted on 08/11/2022 7:14:59 AM PDT by Red Badger (Homeless veterans camp in the streets while illegal aliens are put up in hotels.....................)
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To: logi_cal869

To be fair, the Platinum F-150 had LONG been a cowboy Cadillac. You had to pay to play.

And a King Ranch leather Platinum was really high dollar.


7 posted on 08/11/2022 7:15:05 AM PDT by Blueflag (Res ipsa loquitur: ad ferre non, velit esse sine defensione)
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To: blueunicorn6

Notice how the ‘news’ on the ‘Vanadium battery’ tech given to China has vaporized in a matter of days.

https://www.theregister.com/2022/08/04/doe_battery_tech_china/


8 posted on 08/11/2022 7:16:27 AM PDT by logi_cal869 (-cynicus the "concern troll" a/o 10/03/2018 /!i!! &@$%&*(@ -)
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To: logi_cal869

It appears most ev prices have jumped in synch with the govt rebate. Surprise surprise!

If there’s a gas car or truck you like, I’d advise buying it and plan to hold for a long time. Good maintenance.


9 posted on 08/11/2022 7:16:37 AM PDT by nascarnation (Let's Go Brandon!)
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To: logi_cal869

Yet another example of a virtue signaling solution looking for a problem.


10 posted on 08/11/2022 7:16:43 AM PDT by Dutch Boy (The only thing worse than having something taken from you is to have it returned broken. )
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To: logi_cal869
“FORD F-150 LIGHTNING STANDARD RANGE INCREASED TO EPA-ESTIMATED 240 MILES"

240 miles? That's an "increase"?

And how many hours does it take for a full charge? Surely more than three minutes (gas fill-up).

11 posted on 08/11/2022 7:16:45 AM PDT by Psalm 73 ("You'll never hear surf music again" - J. Hendrix)
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To: Blueflag

PS in 2015 I bought a barely used 2012 Lariat F150, a working man’s Platinum, for $25K.

Still a great vehicle.


12 posted on 08/11/2022 7:17:05 AM PDT by Blueflag (Res ipsa loquitur: ad ferre non, velit esse sine defensione)
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To: logi_cal869

Relax the government will make the taxpayer pay for part of your new truck ,D’oh


13 posted on 08/11/2022 7:17:41 AM PDT by butlerweave
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To: Red Badger

I’m just curious how many charging stations there are between LA and El Capitan. /s

This perverted transition will redefine the word ‘oasis’.


14 posted on 08/11/2022 7:18:16 AM PDT by logi_cal869 (-cynicus the "concern troll" a/o 10/03/2018 /!i!! &@$%&*(@ -)
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To: logi_cal869

I’d like to see the projected fuel expense on the sticker for the year 2025 using 2025 New Green Dealt electric costs.


15 posted on 08/11/2022 7:18:44 AM PDT by hardspunned (former GOP globalist stooge)
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To: Blueflag

Those are nice.
My buddy has one.
Only problem is the 5.0 V8 uses oil like crazy.
Dealer has had it apart twice.
They have to remove the truck cab to pull the engine.
This truck must have cost Ford a ton on warranty.


16 posted on 08/11/2022 7:19:35 AM PDT by nascarnation (Let's Go Brandon!)
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To: Psalm 73

3 minutes and you get 500 miles


17 posted on 08/11/2022 7:21:07 AM PDT by iamgalt
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To: logi_cal869

18 posted on 08/11/2022 7:21:21 AM PDT by Travis McGee (EnemiesForeignAndDomestic.com)
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To: logi_cal869

Fools and their money are soon parted.


19 posted on 08/11/2022 7:22:44 AM PDT by Vaduz ( )
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To: Blueflag

Yeah I’ll go ahead and keep my 2002 Extended cab six-cylinder Ford ranger. Paid off years ago, Virginia property tax $38 a year, insurance, $40 a month. Replaced the engine and transmission in the last couple years for $9000. Basically a brand new truck.

And NO GPS!!!!! 😀


20 posted on 08/11/2022 7:24:56 AM PDT by Hammerhead
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