Nearly $100,000 for a Ford pickup?
They need to fire some people.
Notice how the ‘news’ on the ‘Vanadium battery’ tech given to China has vaporized in a matter of days.
https://www.theregister.com/2022/08/04/doe_battery_tech_china/
The program manager probably has already been fired.
They need to fire some people.
Why would you fire people who are savvy enough to get idiots to part with almost $100,000 for a pickup truck? I think they're geniuses who deserve a bonus.
Marketing folks love to think their product is a Veblen good (https://en.wikipedia.org/wiki/Veblen_good).
99.9% of them are wrong.