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BLOWBACK OVER 'WE BELIEVE' AD SUGGESTS GILLETTE IS NO NIKE
Ad Age ^ | 1/22/19 | by Jack Neff

Posted on 01/22/2019 9:09:58 AM PST by NohSpinZone

P&G Brand Director Pankaj Bhalla tells Ad Age its goal was to provoke conversation, so Gillette no doubt expected polarization. And this is, after all, an era when brands increasingly take a stand on social issues, as Nike did with a ballsy campaign that sided with Colin Kaepernick on the issue of NFL players kneeling during the national anthem.

But there's one glaring difference between Nike and Gillette: Nike's primary customers are young urban millennials who support brands that stand up for causes and tend to sympathize with Kaepernick's protest. Many of the customers for Gillette, a 117-year-old brand, are older white males less likely to be attuned to the #MeToo movement. Overall, younger men have been shaving less in recent years and African-American men have shaved less historically because of irritation issues.

And it was that core shaving demographic that disliked Gillette's ads most, according to Converseon. It found men were net negative toward the ad and women net positive, and that white people viewed the ad more negatively than other ethnic groups. Converseon also found sentiment was overwhelmingly positive from Democrats and overwhelmingly negative from Republicans and conservatives.

(Excerpt) Read more at adage.com ...


TOPICS: Business/Economy; Miscellaneous; Music/Entertainment; Society
KEYWORDS: ad; billiondollarmarxist; corporateliberalism; feminazism; gillette; nike; pankajbhalla; proctorandgamble; razors; savethemales
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To: NohSpinZone

Woke Leftists still buy sneakers.
Most Pajama Boy Millenial men sport scruffy beards.

P&G shot itself in both feet and the arse here.


21 posted on 01/22/2019 9:50:00 AM PST by Buckeye McFrog
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To: FLvoter

If the Nike ad was so great...why was there only one?

No Nike products for me after they hired Tigger.

Already left Gillette when I had to ask store personnel to unlock their overpriced product.


22 posted on 01/22/2019 10:00:24 AM PST by N. Theknow (Kennedys-Can't drive, can't ski, can't fly, can't skipper a boat-But they know what's best for you.)
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To: NohSpinZone

I threw all my Nike Clothing and Shoes out. I am only sorry that the Pentagon did not pull it from the AAFES and Navy and Marine Exchanges. I hate seeing soldiers and marines wearing Nike - being a retired paratrooper I would want a Nike wearing partner in a foxhole for starters.


23 posted on 01/22/2019 10:04:57 AM PST by Jumper
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To: NohSpinZone

I threw all my Nike Clothing and Shoes out. I am only sorry that the Pentagon did not pull it from the AAFES and Navy and Marine Exchanges. I hate seeing soldiers and marines wearing Nike - being a retired paratrooper I would want a Nike wearing partner in a foxhole for starters.


24 posted on 01/22/2019 10:04:57 AM PST by Jumper
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To: ThunderSleeps

Nike is as high as $81.50 today holding around $80; they were $73 at the start of their campaign.


25 posted on 01/22/2019 10:06:35 AM PST by Jumper
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To: NohSpinZone

BLOWBACK OVER ‘WE BELIEVE’ AD SUGGESTS GILLETTE IS NO NIKE

We believe Gillette will be filing chapter 11


26 posted on 01/22/2019 10:07:22 AM PST by Flick Lives
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To: Pollster1

Thanks. Good to know. As another poster pointed out, it couldn’t have been that great for Nike if they didn’t do more ads with Kaepernick since then.


27 posted on 01/22/2019 10:08:43 AM PST by FLvoter
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To: FLvoter

Nike saying that the football non-player did not affect them is so disingenuous that it makes me not trust their sneakers.

Furthermore, Gillette will get the best shave in their lives on the bottom line.


28 posted on 01/22/2019 10:14:44 AM PST by Maris Crane
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To: NohSpinZone

Pankaj Bhalla? Pankaj Bhalla? Well there’s your problem.


29 posted on 01/22/2019 10:20:31 AM PST by 762X51
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To: NohSpinZone
You don't need a twitter account to read tweets on #boycottgillette.
30 posted on 01/22/2019 10:27:35 AM PST by \/\/ayne (I regret that I have but one subscription cancellation notice to give to my local newspaper.)
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To: NohSpinZone

If you go to Gillette’s Facbook page and read the comments under the post containing this ad almost EVERY SINGLE positive comment is from women. The few male commenters are theater production managers, florists and such. Gillette should just make all their razors pink and market them to the pussy hat wearers as pussy razors. Unfortunately the chicks who wear pussy hats don’t have much use for razors.


31 posted on 01/22/2019 11:44:49 AM PST by 762X51
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To: NohSpinZone

It’s ok Gillette, I’m gone and you can make it without my money. Have fun pi$$ing off your remaining customers.


32 posted on 01/22/2019 11:50:34 AM PST by Midwesterner53
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To: NohSpinZone

it was a woman with men issues who produced the ad... that is the problem.


33 posted on 01/22/2019 11:54:38 AM PST by sit-rep
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To: Snickering Hound

Hey, your dad is super hot. Introduce me.


34 posted on 01/22/2019 11:55:12 AM PST by Yaelle
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To: 762X51

I’m not going to buy Gillette either. I do not blame good men for the bad acts of a few.

Maybe Gillette should do a gay mutual manscaping ad. After all, gay men are 35% of the population, right? (According to tv shows and movies)


35 posted on 01/22/2019 11:58:13 AM PST by Yaelle
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To: NohSpinZone

Gillette screwed the pooch. Pure stupidity. End of story.


36 posted on 01/22/2019 12:02:04 PM PST by Jack Hammer
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To: Sicon

I have a couple fresh cans of Gillette shaving cream I am planning on sending to this stupid bastard with suggestions as to what he can do with them.


37 posted on 01/22/2019 12:51:18 PM PST by Redleg Duke (Disarming Liberals...Real Common Sense Gun Control!)
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To: sit-rep; Pelham

A pan sexual freak with a history of talking vaginas

Btw

Hi!

I have nothing against noisy vaginas for the record.....some make their own music..lol


38 posted on 01/22/2019 12:55:14 PM PST by wardaddy (Progressive winter is coming.)
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To: wardaddy

lol... indeed!


39 posted on 01/22/2019 1:49:27 PM PST by sit-rep
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To: NohSpinZone

Yeah. Let’s insult our customers and lecture them. That’ll sell more razors.

That’s the number-one rule of what an advertiser should never do.


40 posted on 01/22/2019 3:34:31 PM PST by Tired of Taxes (Cov Cath Videos: http://www.freerepublic.com/focus/bloggers/3721590/posts?page=1)
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