While more churches adopt large projection screens and multimedia technology to draw new believers and the unchurched, one church communications specialist points back to the traditional church signs that stand outside sanctuaries for more effective outreach. Related To Hell and Back "It may sound like a line from the 70s, but people will ask, 'What's your sign?' A sign should be a primary ministry touch-point that encourages people to visit your church," said Woody Murray, who has worked for 30 years in communications and marketing in advertising agencies and at a major Christian organization. Bottom line is either get a...