Free Republic

Bud Light has suffered a “staggering” sales hit following the beer brand’s controversial marketing tie-up with transgender influencer Dylan Mulvaney — with the latest data showing an alarming 17% drop, according to an industry research firm. The latest sales data from NielsenIQ and Bump Williams Consulting shows that Bud Light sales fell 17% in dollars, while volume dropped a whopping 21% in the week ended April 15. That’s sharply ahead of the 6% drop in sales dollars and 11% drop in volume that Bud Light had suffered during the week ended April 8 — the seven days that immediately followed...

A senior executive at Anheuser-Busch has been placed on leave in the wake of the anger over Bud Light's partnership with Dylan Mulvaney. Daniel Blake, who is the Anheuser-Busch vice president for mainstream brands, has stepped back from his job just days after Bud Light's VP of marketing Alissa Heinerscheid took a leave of absence. Blake is Heinerscheid's boss and the move highlights the turmoil at the multinational business, which is valued at more than $100 billion, over Bud Light's deal with Mulvaney. The company said the bosses 'decided' to temporarily step down, but their decisions were reportedly not voluntary....

Republicans who have pushed back on the boycott of Bud Light are facing backlash from fellow conservatives. Perhaps the most high-profile name drawn into the controversy is Donald Trump Jr., who recently called for an end to the Bud Light boycott. But a prominent GOP committee is also being criticized by right-wing figures for backing off its attacks on Bud Light. The calls for a boycott of Bud Light and its parent company Anheuser-Busch began soon after it was revealed that Bud Light had a partnership with transgender influencer and activist Dylan Mulvaney. The news resulted in many conservatives announcing...

Budweiser has released a new patriotic advertisement as its parent company struggles with controversy over its endorsement partnership with transgender influencer Dylan Mulvaney. The advertisement, which was released on social media Friday, features one of Budweiser’s famous Clydesdale horses traversing the country from New York City to the Grand Canyon, passing by scenes in the American heartland as a narrator delivers a patriotic message. This is a story bigger than beer,” the ad’s narrator says in the ad. “This is the story of the American spirit.” As the ad plays, the Clydesdale horse passes by some of the most famous...

After nearly two weeks and a massive backlash to a promotional campaign with transgender influencer Dylan Mulvaney, the Bud Light Twitter account finally posted again Friday. The beer giant's last tweet came on April 1, when they posted: 'Beers on us? Must be game time. For a chance to win, cheer on your team with #EasyToEnjoySweepstakes in the replies.' While they have gone a few days without tweeting in the past, the @BudLight is typically fairly active, as are their other regular social channels. The feed had tweeted 10 times in the prior seven days and is usually active during...