Is This Dodge 'Fairy' Commercial Actually Hate Speech in Disguise? Bod Garfield's Ad Review: Watch the Video By Bob Garfield Published: April 17, 2006 Faggot. Queer. Fairy. These are synonyms, epithets one and all disparaging gays -- or, more often, heterosexual men deemed insufficiently masculine. Let's call that Fact No. 1. The 'Fairy' spot was created for Dodge by BBDO, Detroit. ALSO: Comment on this review in the 'Your Opinion' section below. Macho brand Fact No. 2: Dodge is marketing its new Caliber subcompact as a tough little car, as opposed to sissy little Civics, Corollas and the like. This...