Bill Gates says that in technology things that are supposed to happen in less than five years usually take longer than expected, while things that are supposed to happen in more than 10 years usually come sooner than expected. Ten years ago, when I went to work for Microsoft, the newspaper industry was in a panic over something called Sidewalk—a now-forgotten Microsoft project to create Web site entertainment guides for a couple dozen big cities. Newspapers were convinced that Microsoft could and would put them out of business by stealing their ad base. It didn't happen. The collapse of the...