Last week, Russell Simmons announced plans to boycott Pepsi for unfairly dumping Ludacris as their spokesperson. This past Tuesday, Russell called a truce saying that Hip-Hop need not boycott as Pepsi had verbally agreed to millions of dollars in support of urban arts programs through Rush Arts. Then early yesterday morning, Russell abruptly sent word of a press conference to announce that the Pepsi boycott was back on. Finally hours later, it appears the boycott was back off again. In an apparent last minute move, Pepsi has once again averted the boycott by conceding to demands by The Hip-Hop Summit...
