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Keyword: pcadvertising

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  • Big brands shun straight, white Britain in their adverts

    08/27/2017 6:18:54 AM PDT · by MarvinStinson · 54 replies
    The Times ^ | August 26 2017 | Andrew Ellson
    Advertisers are turning to gay couples and ethnic minorities to sell their products.Ikea used a gay male couple to represent the diversity of modern family life in a recent campaign Ikea used a gay male couple to represent the diversity of modern family life in a recent campaign. Advertisers are so worried about being accused of racism or homophobia they are shying away from using images of white people and straight couples. Marketing departments are even putting diversity above relevance to their target audience to avoid accusations of bigotry, a survey of 500 companies has found. A third of advertisers...