The meanings and negative associations of moist make it ugly, just as positive associations can make other words seem lovely. People seem to dislike the sound of the word moist. It tops so many “Ugliest Words in the English Language” lists that psychologists at Oberlin College in Ohio and Trinity University in Texas decided to investigate. Their study participants tended to blame the word’s “phonological properties.” “It just has an ugly sound that makes whatever you’re talking about sound gross,” one person said. Foist, hoist, and rejoice, though, did not evoke negative responses, despite their similar sound patterns. Participants thought...