Free Republic

Are NFTs the next big thing for high-end whisky collectors? Two entrepreneurs that were behind a record-breaking $2.3 million sale of a 1991 The Macallan cask earlier this month certainly think so. The double-size cask, a first-fill sherry butt distilled at The Macallan, which currently holds about 600 bottles of 30-year-old whisky, was sold at auction. It included a digital asset from artist Trevor Jones called “The Angel’s Share,” which is an uncompressed scan of Jones’ oil painting as well as an animated component. The sale was a partnership between Origin Protocol, a company that drops NFTs, one-of-a-kind digital assets...

The Macallan 1926 60-year-old single malt from cask number 263 had been estimated to sell for between £350,000 and £450,000. Sotheby's, which held the auction, did not release the identity of the buyer. The previous auction record for a single bottle of Scotch was £1.2m, set by another bottle from the same cask in November last year. Sotheby's described The Macallan 1926 from cask number 263 as the "holy grail" of whisky. Iconic bottles The cask, which was distilled in 1926 and bottled in 1986, produced only 40 bottles. The bottle featured at the auction as part of what Sotheby's...

Now I am not claiming to be a campaign ad expert or something ... but this advert by this Macallan guy is probably one of the most effective ones I've ever seen. It's sharp, concise, makes its points and is totally fact-based. As far as I am concerned, if I were the big man (yes, I mean you, Mr. RNC Chairman) at the RNC, I would immediately go and shake Macallan's hand and buy(?) the advert off him, and that's after I offer him a job. Then I'll take it to my creative team and have them expand on it,...