After recapping the five-year-old Keith Olbermann-Bill O'Reilly feud that has spilled over to other assets of their respective employers GE and News Corp., the gossip site Gawker cheerily noted: "The real winners, as always: us!" Indeed, anyone with a taste for mud wrestling or a pissing match has to enjoy the back-and-forth that has sprung from MSNBC host Olbermann's fateful decision to "punch up" at O'Reilly, Fox News' top-rated personality and his time-period rival. As for whether viewers or something so quaint as journalistic standards are "winning" in the eye-poking Three Stooges act that has ensued -- maybe not so...