As of 1 October 2025, companies can no longer offer multi-buy deals on items including cakes, biscuits, crisps and savoury snacks, confectionery and soft drinks if they are assessed to be high in fat, salt and/or sugar (HFSS). The Children's Food Campaign has been campaigning on junk food promotions and marketing for over 20 years. An original consultation took place during 2018 as part of the previous government's Child Obesity action, and legislation was finally passed in Parliament in December 2021. It was meant to come into force by 1 October 2023, but industry lobbying then pressurised the government into...